Marketing Manager Job at Napavalleywineacademy in Dallas

We are a small, tight-knit team in Dallas, Oregon dedicated to crafting exceptional wines from the wind-swept climate of the Van Duzer Corridor. Founded in 1998 and still family-owned, we are the oldest winery and defining producer of cool-climate Pinot Noir in Willamette Valley’s most unique AVA, the Van Duzer Corridor. After 25 years, we believe that creating legacy is a continuous process, and seek to hire a creative, energetic, and organized Marketing Manager who is ready to jump in and use their creativity, task-management skills, and love of wine to help build awareness of our brand, our wine, our winery, and the specialness of the Van Duzer Corridor AVA.

The Role:
You are the tie that binds the brand vision to the execution. Through organized project management, you can translate the plan into a reality through tactical marketing initiatives, creative sales materials, and engaging digital communications. As part of a small team, you will work collaboratively with the Founder, DTC, sales team, wine club, and production team to ensure that the Van Duzer brand, wines, and experiences are consistent and compelling across all touchpoints. You will have the support of a part-time Marketing Consultant to help guide your priorities, and provide ongoing insight, expertise, connections, and strategic recommendations as needed.

Media support and communications strategy will be a key component of this role. This position will lead the charge to grow Van Duzer's brand recognition and Thoma family wine legacy through a coordinated and strategic PR campaign, managed in concert with a PR agency. You will submit wines for review, engage and reach out to local influencers to increase Van Duzer’s engagement with the wine community.

Key Job Functions:

1. Develop and execute strategies for engaging media & industry influencers.
2. Manage sampling and submission calendar for key scoring publications, track wine scores, and proactively incorporate reviews and scores into sales and marketing assets.
3. Represent Van Duzer Vineyards at appropriate trade events within the industry.
4. Develop and oversee the implementation of the annual thematic calendar and marketing plan, ensuring all brand, sales, and marketing materials are produced on-time, on-brand, and within budget and scope.
5. Measure and report on performance of marketing initiatives, track high level digital analytics (web traffic, social media engagement, e-comm trends etc.), provide timely reports, and suggest strategies for improvement.
6. Collaborate with freelance designers and other creative experts to design and produce needed winery materials, packaging, and content.
7. Maintain brand standards across content and communications.
8. Coordinate and provide on-site support for photo and video shoots.
9. Maintain the Van Duzer Vineyards website, including ongoing audits, updating dynamic content such as product pages, tech sheets, bottle shots, trade materials, event postings, pricing, scores, TR happenings, and other day to day consumer and trade content needs.
10. Collaborate with DTC and Wine Club team to promote, engage, and grow our engagement.
11. Collaborate with DTC team to develop new and innovative strategies to drive TR traffic, meaningful consumer engagements, and onsite wine sales.
12. Develop slide content for brand and sales presentations.
13. Provide brand and marketing support for special all-winery projects such as corporate gifting, strategic partnerships, sponsorships, and industry events.

Experience & Qualifications:

1. Bachelor’s degree.
2. 5+ years of business/marketing/project management experience.
3. At least 5 years wine and/or beverage experience.
4. Strong written and verbal communication skills.
5. Outstanding organizational and coordination skills.
6. Excellent time management and project management skills.
7. Demonstrated initiative and ability to self-direct projects.
8. Creative aesthetic with an eye for detail.
9. Systems-thinker able to quickly assess the big picture then set focused priorities.
10. Skilled in task delegation, project oversight, and efficiency.
11. Growth mindset.
12. Positive, “can do” attitude.
13. Flexible and conscientious.
14. Comfort with data analytics, distilling insights, and reporting.
15. eCommerce and email marketing experience.
16. Experience with WineDirect, Commerce7, BigCommerce, Shopify or other integrated digital platform a plus.
17. Experience with Outshinery a plus.
18. Experience with MailChimp, Klaviyo or other email marketing platform a plus.
19. Willing to work occasional nights and weekends to support special winery and trade events.

Location:
This is a full time, salaried, on-location position based in Dallas, Oregon (located 20 miles south of McMinnville and 15 miles west of Salem).

Benefits & Compensation:

1. PTO
2. 100% medical and dental insurance
3. Company Simple IRA contribution
4. Annual compensation review
5. Up to $75,000 based on experience

How to Apply:
Please email your cover letter and resumé to: jobs (at) vanduzer.com or through your winejobs account.