Love & Company is hiring: Marketing Manager in Frederick

PRIMARY RESPONSIBILITIES

1. Manage HubSpot: Implement email workflows and email content for prospect and customer marketing communications, maintain deals, and support ongoing maintenance of our contact database, including:
1. Designing and implementing email automation architecture and other email plans
2. Initiating email communications at appropriate times and project managing projects through completion
3. Writing, designing, and posting automated and other email campaigns as needed, and managing agency resources when support is necessary
4. Updating contact records and other database updates on a weekly and monthly basis, as appropriate
5. Recommending and implementing database integrity approaches
2. Compile, analyze, and report the results of marketing activities to the VP of Client Relations and other key stakeholders, then optimize marketing activities based on the analysis
3. Build and maintain a central reporting document to provide a central reporting hub, and reporting on key insights, lessons learned, and adjustments weekly, monthly, or quarterly, as appropriate
4. Build and maintain automated HubSpot and Looker reports, ensuring their integrity
5. Support the development of annual and quarterly marketing plans, calendars, and budgets
6. Create and maintain folder system, reporting system, calendars, and tracking mechanism for managing the marketing plan throughout the year, at the tactical level
7. Maintain and prepare reporting results and join in analysis
8. Assist in creating annual marketing budget and track budget against plan
9. Manage the ongoing marketing content calendar and coordinate the activities of the team supporting the program to execute campaigns on time and on budget
10. Maintain content calendar, initiating projects at appropriate times and managing projects through completion
11. Writing, designing, and posting the majority of non-blog content projects, and managing agency resources when support is necessary
12. Manage ongoing social media postings on Love & Company’s behalf
13. Creating social calendar in partnership with social media manager
14. Maintain social calendar, initiating projects at appropriate times and managing projects through completion
15. Writing, designing, and posting the majority of social posts, and managing agency resources when support is necessary
16. Support the timely development of new business proposals and pitches, including coordinating communications and workflows, and providing resources from the proposal and pitch library. This includes:
1. Contributing to weekly hot board meetings regarding logistics of proposal and pitch development
2. Managing participation with agency staff for proposal and presentation, when applicable
17. Manage the development and use of a robust proposal and pitch resource library
18. Managing the maintenance of the asset library, initiating quarterly updates from the integrated marketing services and client services teams
19. Supporting the development of presentation assets and major proposal assets
20. Managing the quarterly review of all B2B assets for updating and improvement
21. Support Love & Company’s participation in senior living conferences, managing logistics and maximizing our investment to influence our sales pipeline. This includes:
1. Developing PPT presentations or other presentation materials needed to deliver educational sessions
2. Submitting sessions, reserving hotel rooms, arranging details for special events of any kind, as needed

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