About Us:
BW Converting Solutions is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries. Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.
Job Description:
The Marketing Specialist position is responsible for analyzing marketing and promotional needs and designing and implementing marketing communications strategies that support organizational objectives with the goal of maximizing visibility and sales. This position will also coordinate event planning to promote BW Converting products and services.
ESSENTIAL FUNCTIONS:
- Draft marketing communications, including promotional publications, presentations, advertisements, or brochures.
- Review and edit messages to ensure that they are clear, thorough, on-brand, and seek to preserve the company's image.
- Suggest ways of tailoring messages and delivery channels based on the targeted audience.
- Collect data on the performance of specific communications or campaigns.
- Manage projects that meet strategic marketing plans and ensure effective brand promotion.
- Identify and implement communication methods and messages to influence target audience.
- Create marketing messages that are clear, thorough, on-brand and seek to preserve the company’s image.
- Lead tradeshow planning and coordination with logistics, booth graphics and event planning.
- Design and launch email marketing campaigns.
- Manage video projects from start to finish to include pre-production storyboards and scripts, talent coordination, shooting, editing, production, and file maintenance of videos.
- Create social media posts, web updates, press releases, and other collateral/presentation development.
- Other duties as assigned.
EDUCATION & EXPERIENCE:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3-5 years of marketing and communications experience.
- Experience in manufacturing is preferred.
KNOWLEDGE, SKILLS, ABILITIES:
- Create marketing materials, including layout, design, and content for both print and electronic delivery.
- Experience in leveraging digital trends, tools and technology, data analytics and reporting.
- Excellent presentation and interpersonal communications skills.
- Ability to manage multiple projects while delivering on established timelines.
- Independent, self-starter.
- Ability to travel.
COMPETENCES:
- Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
- Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Drives Results - Consistently achieving results, even under tough circumstances.
- Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Drives Vision and Purpose – Painting a compelling picture of the vision and strategy that motivates others to action.
- Balances Stakeholders – Anticipating and balancing the needs of multiple stakeholders.
- Collaborates – Building partnerships and working collaboratively with others to meet shared objectives.
- Plans and aligns – Planning and prioritizing work to meet commitments aligned with organizational goals.
LEADERSHIP RESPONSIBILITY:
This position does not directly supervise other associates.
This job description has been designed to indicate the general nature and level of work performed by team members within this classification. It’s not intended to be construed as an exhaustive list of all responsibilities, duties and skills, and is subject to change at any time.
Company:
Paper Converting Machine Company
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