Sr. Marketing Data Scientist

Sr. Marketing Data Scientist

Job ID: 10105345

Location: Burbank, California, United States

Business: The Walt Disney Studios

Date posted: Feb. 11, 2025

Job Summary:

Marketing Science is an applied science team within The Walt Disney Studios Marketing organization. The team is interdisciplinary and cross-functional. Members of the team draw on knowledge and expertise from a wide range of academic disciplines, primarily in areas related to applied mathematics and the social sciences, to advance data-driven marketing at The Walt Disney Studios.

Job Responsibilities:

• Using knowledge of statistics, machine learning, and AI to solve technical and research problems, including experimental and research design
• Developing and interpreting the results of new formal models to forecast or predict business outcomes
• Developing and interpreting the results of new formal models (e.g., marketing mix models, attribution models) to measure causal effects of marketing efforts or paid media
• Overseeing the maintenance and improvement of existing statistical and machine learning models
• Prototyping data pipelines or tools to automate the creation and/or deployment of knowledge gained from statistical models, machine learning models, or artificial intelligence
• Applying understanding of concepts and principles of optimization to evaluate and improve media and marketing performance
• Formulating and solving formal optimization problems
• Effectively leveraging big data and cloud computing technologies to address business questions
• Architecting, designing, and building data science products using foundational data sets that are regularly refreshed by data engineering teams
• Developing and maintaining code for data science products in consultation with engineering teams
• Optimizing code to make data science workflows run more efficiently
• Consulting regularly with technology partners to ensure that proper data science tooling and platforms are available
• Consulting regularly with business stakeholders and data product owners or managers on current data assets and data strategy
• Leveraging business knowledge from business stakeholders to provide specifications and requirements to technology and data engineering teams
• Providing documentation and instruction to other scientists, engineers, or analysts about how to use data science products
• Using code and technology to build data pipelines or tools to automate the creation and/or deployment of knowledge
• Monitoring the health and deployment of statistical and machine learning models
• Building machine learning models, statistical models, or optimization routines for automating tasks
• Working directly with business stakeholders, analysts, and researchers to develop code to implement analytic or business processes
• Coordinating work with other science and technology teams at The Walt Disney Company

Basic Education:

• Bachelor’s degree in Mathematics, Statistics, Data Science, or comparable field of study
• Demonstrated academic achievement in statistics and probability—typically involving graduate-level coursework
• Relevant areas include (but are not limited to) statistics, data science, applied mathematics, operations research, engineering, and computer science

Basic Qualifications:

• 5+ years of experience
• Sufficient professional experience working within their functional area(s) to carry out related tasks
• Some demonstrated knowledge of media and marketing
• Desire to learn about the entertainment/media industries
• Reasonable level of business acumen in addition to strong technical skills
• Proven creative problem-solving, decision-making, and critical thinking skills
• Demonstrated outstanding interpersonal skills
• Demonstrated strong written and verbal communication skills
• Strong leadership skills for a technical position
• Ability to work independently as well as across teams
• Proven ability to organize, prioritize, and balance concurrent projects
• Proficiency in acquiring, organizing, cleansing, manipulating, and merging large volumes of data
• Proficiency in performing exploratory quantitative analysis
• Proficiency in fitting, evaluating, and interpreting statistical or machine learning models
• Advanced proficiency with Python
• Proficiency with SQL
• Experience using big data technologies for data science—particularly Spark
• Experience working across technical functions
• Familiarity with Tableau or other data visualization tools
• Familiarity with cloud computing services
• Familiarity with CI/CD and GitLab or GitHub

Preferred Qualifications:

• Graduate degree (Master’s or Doctorate) with significant exposure to formal or quantitative methods and 3+ years of experience
• Advanced proficiency with SQL
• Advanced proficiency with fitting, evaluating, and interpreting relevant statistical and machine learning models
• Proficiency with Tableau or other data visualization tools
• Advanced proficiency in acquiring, organizing, cleansing, manipulating, and merging large volumes of data
• Familiarity with the martech and adtech ecosystem

The hiring range for this position in Burbank, CA is $138,900.00 to $186,200.00 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. It encompasses a collection of respected film studios, including Disney, Pixar, Marvel, Lucasfilm, and more.

About The Walt Disney Company:

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.

This position is with Disney Entertainment Operations LLC, which is part of The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to any basis prohibited by law.

Disability Accommodation For Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.