VP Marketing Job at Rivers Casino in Philadelphia

Summary: Develops and executes strategic casino marketing plans and programs and manages operations related to players club, promotions and special events.

Engagement Expectations:

We believe that team member engagement is the basis for a great culture and superior guest service. During every interaction, we display three behaviors:

• Smile, display energy and open body language
• Proactively greet team members and guests, initiating interaction to provide service
• Always use a positive parting remark to end the conversation

Essential Job Functions:

• Oversees the strategic development, direction and implementation of all marketing activities, including casino marketing, database marketing, direct mail, sales, advertising and promotions/events.
• Develops strategic marketing plans with input from other executives.
• Effectively responds to changes in market conditions.
• Develops and manages marketing budget.
• Plans and oversees advertising and promotional activities including print, online, electronic media, and direct mail campaigns.
• Manages player development activities and related operations ensuring overall guest satisfaction. Serves as liaison with outside agencies on ongoing promotional campaigns.
• Ability to extend complementary services in accordance with the approved comp matrix.
• Oversees development, maintenance and effective use of customer database.
• Establishes and maintains a consistent brand image throughout promotional materials and events.
• Ensures compliance with all regulatory controls both internal and external including but not limited to state and federal labor laws and the Pennsylvania Gaming Control Board regulations and guidelines.
• Hires, trains and manages staff in accordance with organizational and departmental standards, policies and programs.
• Performs all other duties as assigned.

Qualifications:

• Must be 18 years or older.
• Bachelor's degree preferred.
• Eight or more year's progressive casino marketing related experience required.
• Knowledge of customer relations management software and processes preferred.
• Excellent customer service and interpersonal skills.
• The ability to motivate staff through a teamwork approach.
• Proven leadership skills that include delegating as needed.
• Excellent communication skills, both written and oral.
• Must have at least 3 years of experience in casino management with at least 1 year in a Director capacity.
• Ability to obtain and maintain all necessary licensing.

Physical and Mental Demands:

• Regularly required to see, talk and hear; use hands to finger, handle, or feel.
• Must occasionally lift and/or move up to 25 pounds.
• Ability to work in a noisy and smoky environment.
• Able to work with others while maintaining a positive and professional demeanor.