C-SPAN
C-SPAN is hiring: Marketing Coordinator/Specialist in Washington
C-SPAN, Washington, District of Columbia, United States
GENERAL FUNCTION:
Using an understanding of the C-SPAN mission and in coordination with the Advertising and Marketing Manager, the Marketing Coordinator/Specialist will support all aspects of marketing, advertising and promotions to effectively promote C-SPAN's brands, products and services.
RESPONSIBILITIES:
BACKGROUND/SKILLS:
Using an understanding of the C-SPAN mission and in coordination with the Advertising and Marketing Manager, the Marketing Coordinator/Specialist will support all aspects of marketing, advertising and promotions to effectively promote C-SPAN's brands, products and services.
RESPONSIBILITIES:
- With Marketing Manager, places social media ads and reports results for campaigns. Acts as back up for other social advertising and reporting.
- Works with the Marketing Manager to regularly report weekly and periodic results for all social and SEM advertising placed.
- Plans, negotiates and places traditional and digital advertising campaigns for C-SPAN Classroom, StudentCam and for other education projects.
- Plans and coordinates logistics, budgets and sponsorships for education tradeshows.
- Plans, negotiates and places traditional and digital advertising campaigns for Book TV and American History TV. Follows their calendar of events for potential promotion and sponsorship opportunities and executes those promotions.
- Researches, bids and orders premiums across all
C-SPAN brands as needed. Tracks inventory of all premiums and promotional materials and manages relationship with fulfillment company. Ensures disposal of obsolete items to keep fulfillment costs down. - With Marketing Manager, coordinates promotions and logistics for in-person events and conferences that help promote C-SPAN's core, Book TV and American History TV brands as well as our Education efforts as necessary.
- Travels, attends and represents C-SPAN in a marketing capacity as needed for all events and conferences to promote C-SPAN's programming and services.
- Manages all asset inventory including relationships with vendors and fulfillment companies, ordering, shipping and disposal of obsolete items.
- Assists the Marketing Manager with the C-SPAN shop including product development, promotional efforts, revenue tracking and vendor relationships.
- Supports promotional distribution campaigns.
- Other duties as assigned.
BACKGROUND/SKILLS:
- Bachelor's degree in marketing, advertising or related fields or relevant experience.
- Minimum two years of experience in marketing, advertising or administration.
- Familiarity with media placement for digital and traditional advertising including social media preferred.
- Demonstrates teamwork within the unit, between departments and with external vendors.
- Knowledge of public affairs, the cable industry, Capitol Hill and C-SPAN preferred.
- Excellent communication, time management and organizational skills.
- Ability and willingness to travel occasionally.
- Must possess valid driver's license and have the ability to drive vehicles in accordance with C-SPAN operation guidelines.
- Must possess an adequate credit rating to qualify for receipt of a company-issued credit card.