IWP
IWP is hiring: Marketing Communications Specialist in Andover
IWP, Andover, Massachusetts, United States
We are seeking a Marketing Communications Specialist to join our Marketing team at Dignity & Wellness Patient Solutions in support of our portfolio companies. As a Marketing Communications Specialist, you will be responsible for planning and executing marketing campaigns to increase brand awareness, support the sales team, generate leads, and enhance retention efforts.
What You'll Do
Key Responsibilities:
What You'll Need to Succeed
Make A Difference With DWP
DWP is the parent company of a portfolio of home delivery pharmacies that specialize in catering to individuals who cannot easily access retail pharmacies due to physical limitations or other predispositions. We value our employees and strive for a culture of teambuilding, open mindedness, and fun. If that sounds like something you'd like to be part of, we'd love to hear from you! Your compensation will include a competitive salary, generous benefits, and opportunities for growth and development.
DWP is an Equal Opportunity Employer. DWP does not discriminate on the basis of race, creed, color, religion, national origin, sex, sexual orientation, gender identity, age, physical or mental disability, or any other basis covered by appropriate law. All employment decisions are made on the basis of qualifications, merit, and business need. HWP is committed to providing reasonable accommodation for qualified individuals with physical and mental disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at We will make a determination on your request for reasonable accommodation on a case-by-case basis.
What You'll Do
- Reporting to the Director of Marketing, the Marketing Communications Specialist's daily responsibilities include executing marketing tasks and projects including developing and distributing thought leadership content, developing sales materials, collaborating on content delivery for digital channels, and tailoring messaging to distinct target audiences.
- Successful candidates will possess solid written and verbal communication skills and digital media aptitude. Comfort with various technologies and the ability to learn quickly is also desirable. This individual should exhibit excellent interpersonal and time management skills and display strong attention to detail.
Key Responsibilities:
- Collaborate with internal stakeholders to create engaging content that aligns with the brand's voice and mission.
- Assist with the planning and execution of new service launches, including the development of sales enablement tools, promotional materials, and campaigns to drive awareness and adoption.
- Lead content creation strategy and execution, from copywriting and graphic design to basic in-house video production. Ability to manage vendors for larger projects.
- Manage copywriting workflow, including collaboration with cross-functional teams and leveraging ChatGPT capabilities.
- Thoroughly proofread and edit all content to ensure accuracy adherence to brand, legal and regulatory guidelines.
- Supports Sales in the planning and execution of trade shows, special events, and conferences to showcase services and amplify messaging.
- Supports the lead generation and nurturing processes, ensuring Sales and Operations teams have the materials and insights they need to effectively engage, convert, and retain.
- Track, analyze, and report on the performance of sales and marketing campaigns to help support future strategies.
What You'll Need to Succeed
- 2 - 4 years experience in marketing communications, digital marketing or event marketing.
- Bachelor's degree in Marketing, Communications, or related field.
- Experience with Hubspot is required
- Proficiency in software such as Adobe Creative Suite, Adobe Premiere and Google Analytics.
- Proficiency with email marketing platforms, social media management tools, and content management systems.
- Photography and/or Video content creation is a plus
- Previous experience in healthcare, pharmacy or other regulated industry is a plus.
Make A Difference With DWP
DWP is the parent company of a portfolio of home delivery pharmacies that specialize in catering to individuals who cannot easily access retail pharmacies due to physical limitations or other predispositions. We value our employees and strive for a culture of teambuilding, open mindedness, and fun. If that sounds like something you'd like to be part of, we'd love to hear from you! Your compensation will include a competitive salary, generous benefits, and opportunities for growth and development.
DWP is an Equal Opportunity Employer. DWP does not discriminate on the basis of race, creed, color, religion, national origin, sex, sexual orientation, gender identity, age, physical or mental disability, or any other basis covered by appropriate law. All employment decisions are made on the basis of qualifications, merit, and business need. HWP is committed to providing reasonable accommodation for qualified individuals with physical and mental disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at We will make a determination on your request for reasonable accommodation on a case-by-case basis.