Marketing Specialist Job at AFS Logistics in Shreveport

Purpose/Job Function:

The Marketing Specialist is a valuable part of the Marketing team responsible for aligning the company around a brand promise. The role executes day-to-day activities with a variety of projects as guided by SVP, Client Experience. Activities include external and internal communications programs, the development of marketing materials with the external agency and initiatives that provide direct sales impact. This role will work closely with the SVP, Client Experience and coordinate the execution of all requests ensuring brand consistency and development from conception to creation. This role is responsible for working quickly in a collaborative, fast-paced environment. In addition, this role is responsible for upholding our core values of ethics, engagement, and excellence.

Essential Functions:

• Working w/ SVP-CE to ensure AFS’ brand identity is captured consistently across internal & external communications, while ensuring templates provide flexibility and “room to breathe” for internal users
• Capturing and communicating new project needs to external marketing agency
• Ongoing content creation, management and reporting for company social media channels
• Working w/ SVP-CE to develop a marketing playbook that drives our execution
• Develop templates for Internal Culture-building initiatives, as directed by SVP-CE
• Maintaining the organization of the marketing server and sales collateral library
• Maintaining and updating sales PPT presentations
• Coordinating website updates

• Event prep support includes the development of marketing materials, promotional items, and lead list activation.

• Curate industry news on a timed basis for internal & external “customers”

• Support tradeshow coordination
• Focusing on goals and initiatives that build a team culture of winning

• Preparing reports/presentations for Sales and Marketing leadership

Qualifications and Requirements:

• Uphold our core values of ethics, engagement, and excellence
• Excellent written and verbal communication skills
• Strong creative, strategic and organizational skills with the ability to multi-task and prioritize
• Proficient in Microsoft Office specifically Word, Excel, and PowerPoint
• Quick learner who is detail oriented
• A self-starter with the ability to own projects from start to finish with little guidance

Education/Experience:

• A bachelor’s degree in marketing or related field
• Previous experience in a marketing role with exposure to social media tools, marketing automation tools, copywriting, and branding

Working Conditions: This position will sit in front of a computer for long hours at a time responding to emails, communicating throughout the day, and entering data. Staring at the computer may cause eye irritation or even muscle strain.

This position does not require any strenuous or physical activity. This position may travel, with advanced notice.

Customary Work Hours: 8:00 A.M. to 5:00 P.M., Monday through Friday. Position may require extended hours including evenings and weekends for special events.

AFS is an equal opportunity employer and prohibits discrimination and harassment of any kind: AFS is committed to the principle of equal employment opportunity for all teammates and to provide teammates with a work environment free of discrimination and harassment.