Springfield Technical Community College is hiring: Digital & Social Media Manage

Reporting to the Director of Marketing & Communications, the incumbent candidate will help develop and lead an impactful content strategy for STCC across its owned digital platforms, advancing the college's brand, stakeholder support, and enrollment. The Digital & Social Media Manager (the manager) will be a creative problem solver who is technically proficient and knows how to leverage available and emerging platforms to build engagement among STCC's diverse audiences.  The manager serves as the point person for developing the college's web content, social media channels, digital media, and manages many creative projects, including writing digital copy and email newsletters. The incumbent will partner in the creation and editing of visual and video content to build STCC's credibility, advance its mission, and drive student enrollment. The manager will need strong and proactive communication skills, creative content production expertise, the ability to make independent decisions. The successful candidate will have the ability to collaborate with team members across the campus and externally, to align our digital, social media and other marketing, and communication strategies with the STCC brand. In addition to the above responsibilities, the DSMM will act as back-up support to the Campus Events Coordinator, which will require some availability on nights and weekends.

RESPONSIBILITIES:

• Work with the Director of Marketing & Communication to develop and implement an annual digital and social media strategic plan that aligns with the STCC Strategic Plan and Strategic Marketing Plan in helping STCC achieve its goals.


• Write, develop, edit, and publish sharable content and copy for a variety of digital platforms, including website, blogs, videos, social media posts, infographics, and more to inform and delight STCC audiences. Also works with divisions to produce and distribute email newsletters.


• Films, edits, and produces video content for social media platforms, as well as for internal clients across the institution.


• Work with campus partners to plan and lead event-related social media, including but not limited to live event coverage, and live tweeting.


• Partner across divisions to create and maintain the multimedia elements that support a robust web end user experience, including photo galleries, slideshows, and videos embedded in web pages.


• Works with the Campus Events Coordinator to fill in as-needed on event support and AV-related needs.


• Track and compile social media metrics and conduct channel audits to monitor web traffic and to identify best practices and improve engagement.


• Collaborate with creative, digital, and web teams internally and key stakeholders externally to develop and elevate content that improves the website, increases traffic, and builds brand equity and enrollment.

REQUIREMENTS:

• Bachelor's degree.


• A minimum of two-years of related experience.


• Proficiency/mastery of use of social media channels and emerging social media trends required, experience in creating social media visual content, such as graphics, photo, or video, and executing communications plan with regards to digital communications preferred.


• Ability to use Microsoft Office, Creative Suite, Canva, Constant Contact, Internet tools, and social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, BlueSky, and TikTok to attract, recruit, and retain current and prospective students.


• Detailed knowledge of current online tools and marketing trends, including SEO.


• Digitally literate (web, social media, blogging, online learning platforms) and have demonstrated experience in student and/or community engagement, and in the development of communication strategies.


• Experience with event support a plus, but will train if-needed.


• Experience with teleconferencing software (Zoom, Google Meet, etc.).


• General knowledge and experience of design, print, advertising and marketing principles.


• Advanced writing, editing and verbal communication skills.


• Ability to multitask and work cooperatively with others.


• Project management skills and the ability to work independently, exercising sound judgment and discretion in the completion of assignments and projects.


• Evidence of coordination of multiple projects and/or assignments and establishing priorities.


• Superior writing, editing, presentation, and organizational skills are essential.


• Ability to handle multiple tasks and changing priorities in a deadline-sensitive environment.

EQUIVALENCY STATEMENT:  

Applicants who do not meet the qualifications as stated above are encouraged to put in writing precisely how their background and experience have prepared them with the equivalent combination of education, training and experience required for the responsibilities of this position.

ADDITIONAL INFORMATION:

Salary:  $62,000-$65,000 annually, starting salary will be dependent upon qualifications and experience.  Full Time, year round position, 37.5 hours per week (Monday-Friday).  Requires flexibility to work occasional evenings and/or weekends as needed.
Benefits:  Yes
Union:  Non-Unit Professional (NUP)
Grant Funded:  No
Closing Date: Open Until Filled 

All candidates must have legal authorization to work in the United States. Springfield Technical Community College is not sponsoring H1B Visa.

INFORMATION AWARENESS SECURITY TRAINING:

Candidates for employment should be aware that all STCC employees are required to complete Information Awareness Security Training within thirty days of their orientation date and annually thereafter.

APPLICATION INSTRUCTIONS:

All available positions are located at: www.stcc.edu/about-stcc/employment which applicants must apply online by submitting a cover letter**, resume and three (3) professional references.  

**Cover letter must demonstrate how your education and experience qualifies you for this position.

PRE-EMPLOYMENT DETAILS:

STCC conducts a pre-employment screening. Initial and continued employment is dependent upon meeting National Background Check, Criminal Offender Record Information (CORI) and/or Sex Offender Registry Information (SORI) check and if applicable, Physical and Alcohol/Drug Testing requirements. Screening also includes verification of academic credentials, licenses, certifications, and/or verification of work history. Finalist(s) for this position will be subject to a pre-employment screening as a condition of employment.

POLICY STATEMENT ON AFFIRMATIVE ACTION, EQUAL OPPORTUNITY & DIVERSITY:

Springfield Technical Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, disability, religion, age, veteran status, genetic information, pregnancy or related conditions, gender identity, sex characteristics, sex stereotypes or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits Sex-Based Harassment. Inquiries or complaints concerning discrimination, harassment, or retaliation shall be referred to the College's Affirmative Action Officer and/or Title IX Coordinator, Kathryn C. Senie, Ed.D, J.D. at 413.755.5642 or via email at kcsenie@stcc.edu, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights.  

EQUAL OPPORTUNITY STATEMENT:

STCC's personnel and academic decisions, programs and policies are formulated and conducted in a manner, which will ensure equal access for all people and prevent discrimination. As part of this effort, a College will ensure that employment and academic decisions, programs and policies will be based solely on the individual eligibility, merit or fitness of applicants, employees and students without regard to race, color, creed, religion, national origin, age, disability, sex, marital status, military service, gender identity, genetic information, sexual orientation or political or union affiliation.

URL: www.stcc.edu