PR & Social Media Specialist Job at Lighthouse Credit Union in Portsmouth

Voted Forbes list of America’s Best In-State Credit Unions 7 years in a row!

At Lighthouse, our core values drive our mission and vision. Our mission is to enrich and nourish the lives of others to create a community that’s Good for You, Good for All.

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OUR LEADERSHIP PHILOSOPHY

At Lighthouse Credit Union, we believe all individuals, regardless of position level, are considered leaders. By providing a framework that balances clarity with adaptability, our Leadership Competencies aim to foster a culture of continuous growth and agile leadership. Lighthouse Credit Union is committed to embracing change, nurturing leadership talent, and ensuring our performance management practices are aligned with our vision of fostering a resilient and forward-thinking organization. As such, we all hold ourselves accountable to the following:

LEADERSHIP COMPETENCIES

Demonstrates Interpersonal Awareness & Skills: A cornerstone of our collaborative work environment, this competency emphasizes effective communication, relationship building and teamwork. It also supports creating a positive work environment that values individual contributions and fosters teamwork. As an individual leader, you will guide your team in effective communication strategies, foster strong interdepartmental relationships and model collaboration.

Embraces Change & Learning: This competency focuses on adaptability, personal development and the advocacy and embracing of progressive change. You will be challenged to explore continuous learning opportunities to achieve excellence and foster a culture of growth and innovation. As an individual leader, you will build buy-in for change among team members, support their development and effectively manage team dynamics to achieve business results. You will also champion the benefits of change and encourage innovation and the generation of new ideas.

Utilizes Critical & Creative Thinking: Underlining the importance of innovative problem solving, challenging the status quo and strategic thinking, this competency is vital for driving excellence and leadership. This competency challenges to take initiative beyond one’s immediate responsibilities. As an individual leader, you will effectively problem-solve through creative methods, lead changes with optimism and motivate the team by setting clear expectations and recognizing performance.

Takes Personal Ownership: This competency focuses on taking responsibility for performance goals, proactive collaboration and accountability. It highlights the significance of each team member taking ownership of their role and contributions while demonstrating leadership qualities regardless of their position. As an individual leader, you will build and maintain collaborative relationships across the organization, seek constructive feedback and ideas for improvement and hold the team accountable for business impact while supporting their development.

Location: Dover, NH

POSITION SUMMARY

The PR & Social Media Specialist enhances Lighthouse Credit Union’s brand by creating engaging organic social media content, earned media, and public relations initiatives, while collaborating with community partners and internal teams to promote community contributions, products, and services. This role also involves planning and executing internal and external events, managing multiple projects, and quickly adapts to shifting priorities, all while upholding our values of teamwork, respect, community commitment, and accountability. Reporting directly to the Director, Public Relations, the successful candidate will drive brand awareness and support our mission with innovative strategies and clear communication.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• Understands the media landscape and has a pulse on cultural moments.

• Produces high-quality content in the form of announcements/press releases, pitches, speaking opportunity abstracts, award submissions, social media copy, etc.

• Identifies key influencers; manages influencer programs.

• Conducts reliable and accurate media research (editorial calendars, speaking opportunities, media/analyst list development) and provides teams with industry-relevant news and research.

• Develops and implements brand-specific organic social media playbooks that guide strategy, set KPIs and processes.

• Identifies, tests and adopts new social media marketing and community outreach opportunities.

• Develops and implements social media strategies and content calendars that are aligned with company goals, tap into cultural trends/moments as applicable, and ensure consistent messaging, brand positioning, brand tone and best practices across all platforms.

• Creates and oversees content sourcing, including:

• Translating brand ethos, social media strategy, and content calendar into effective creative briefs for content creation when applicable;
• Creating content from personally shooting (video and photography) at events, branch locations, etc.;
• Developing cohesive social media strategies for organic engagement, ensuring consistency in voice, tone and messaging across platforms including X, Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.

• Implements and establishes tracking tools to report on engagement, effectiveness and impact.

• Consults on targeted paid social amplification in partnership with Growth Marketing Managers.

• Assists with planning and executing external and internal events.

• Attends, organizes, or works at company or community events as required, including occasional nights or weekends.

• Actively participates in team meetings, offering creative ideas/solutions.

JOB SPECIFICATIONS

• Deep understanding of both organic and paid social media strategies, including difference between paid and organic algorithms, content optimization and paid amplification.

• Strong understanding of audience segmentation and targeting to reach key demographics and drive results.

• Ability to communicate effectively via both verbal and written communication.

• Action-oriented, energetic and welcomes challenges. Able to be a self-starter in an entrepreneurial-like environment

• Deals with concepts and complexity comfortably; intellectually sharp, capable and agile.

• Proven ability in written and visual storytelling to bring a brand to life and drive engagement

• Self-starter who takes initiative to proactively own and drive efforts

• Results-oriented, with the ability to deliver results that impact business performance

• Superior organizational, problem-solving, project and time management skills

• Ability to effectively prioritize, manage change, and meet deadlines while delivering high quality work and communicate effectively

• Ability to successfully navigate a highly complex, matrixed, and collaborative business environment

EDUCATION, TRAINING & EXPERIENCE

• BS or BA in PR, communications, marketing, or related field.

• 3 – 5 years of experience at an agency or in-house

• 3 - 5 years of experience managing social media strategies across multiple channels

• Excellent written and verbal communication skills

• Excellent interpersonal skills. Someone who is comfortable being out in the community, picking up the phone, and being in a public networking setting.

• Enthusiastic, open-minded, adaptable, creative, and passionate about community involvement and relationship nurturing. A significant level of trust and diplomacy is required, in addition to normal courtesy and tact.

• Proficient in Microsoft Office suite

• Familiarity with financial services marketing is a plus but not required • Experience in building collaborative relationships

WORK ARRANGEMENT: The working arrangement for this position is hybrid, with 3 days in the office. Hybrid work is an opportunity to find the right balance between working in the office and remotely, especially if it supports individual success and the needs of our organization.

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Benefits We Offer:

• Employee loan discount
• Student loan/tuition assistance program
• Comprehensive medical/dental/vision +
• PTO and paid federal holidays
• Weekly paychecks
• 401k plan with employer match/profit sharing
• Participation in the Annual Incentive Plan

Additional Perks:

• Continued training and advancement opportunities
• Balanced/Predictable schedule; all locations close at 5pm and on Sundays
• Opportunity to join our many employee created Engagement Groups (e.g. Pride at Work, Women in Leadership, Book Club, Running & Walking)
• Local Volunteer Opportunities with employer contributed Volunteer Day
• Company Outings and annual Summit
• Hybrid work environments

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LIGHTHOUSE CREDIT UNION IS AN EQUAL OPPORTUNITY EMPLOYER