Marketing & Sales Manager Job at TM ASSOCIATES MANAGEMENT INC in Rockville

Job Type

Full-time

Description

This Marketing & Sales Manager role will directly support TM Associates' growing portfolio of properties by implementing effective marketing, advertising, sales, training, and leasing support strategies to meet/improve budgeted occupancy goals. The ideal candidate will show results by optimizing lead generation efforts to attract a qualified applicant pool while simultaneously reinforcing TM's mission and core values.

The Marketing & Sales Manager will collaborate with the VP of Marketing, Senior Marketing Manager, Operational VPs, TM Development, Department Heads, Regional Community Managers, and on-site staff within a portfolio of TM Owned and managed properties, to maintain and/or improve economic occupancy and rental income using best-in-class technology and our streamlined marketing and business practices.

Requirements

This position offers a flexible schedule and will require roughly 25% travel. The Marketing & Sales Manager's primary responsibilities include, but are not limited to the following:

Marketing Implementation

• Primary focus on an assignment of TM-owned properties not meeting or exceeding budgeted economic occupancy goals.
• Collaborate interdepartmentally (Operations, Compliance, Development, Training, Business Operations Systems Support, Marketing, Accounting) as needed to formulate effective strategies that maximize property and company success.
• Lead meetings and provide timely follow-up with a clearly defined strategy that includes actionable items and measurable goals.
• Identify and support training needs that will positively impact leasing, occupancy, and marketing objectives.
• Understand the unique marketing needs at each assigned property and create/lead the implementation of approved marketing plans. Initiate efforts from set-up, copywriting, and design, to full launch - transitioning to management and monitoring.
• Optimize multichannel marketing campaigns, identify areas of opportunity, and adjust in real-time, as needed to achieve desired outcomes.
• Manage marketing contracts to ensure budget guidelines are maintained and marketing spend is optimized for assigned properties.
• Develop/project manage all marketing initiatives, including property websites, collateral, promotional items, digital advertising (PPC, SEO/SEM, display ads, geofencing), social media, reputation management/monitoring, photography, model apartments, etc.). •Create and maintain web content for property websites, tmamgroup.com, social media and all internet listings in assigned portfolio.
• Work with internal and external resources/vendor partners
• Create e-blast campaigns - write copy, select images, QA, analyze, and leverage best practices.
• Maintain an in-depth knowledge of market trends and forecasts, demographics, economic conditions, and competitors for properties in an assigned portfolio that could impact occupancy.
• Supports corporate outreach initiatives and property/corporate events
• Assist with Corporate Marketing initiatives and events.
• Ad hoc projects and tasks as assigned.

Lead Acquisition Tracking and Analysis

• Leverage reports and data points to establish pitfalls and offer strategic solutions.
• Use tracking tools and available technology to monitor campaign success and efficiency.
• Ensure accuracy of source attribution through quality assurance testing and tracking.
• Closely monitor and manage campaign performance as it impacts occupancy, lead generation, conversions, and subsequent return on investment (ROI).
• Provide regular marketing performance reporting and analysis and present findings to key stakeholders.

What You Bring to Us:

• BA/BS degree required.
• Minimum of three to five years of property management marketing experience that includes a diverse portfolio (affordable/conventional/mixed-income/rural development, new construction, lease-up, redevelopment) or equivalent.
• Keen understanding of onsite property operations in affordable housing.
• A positive, can-do attitude and a strong desire to deliver outstanding service.
• Demonstrated proficiency in business writing and verbal communication.
• Comfortable presenting to a diverse audience.
• Analytical mindset with the ability to evaluate campaign effectiveness, identify areas of opportunity, implement action plans, and measure results.
• Drive to continuously learn and develop skills.
• Exceptional team player and collaborator who will foster a positive corporate culture and be a brand ambassador for TM Associates.
• Attention to detail and quality of work product.
• Goal-focused and deadline-driven.
• Highly creative with fresh ideas and innovative perspectives.
• Proficiency in Microsoft Office Suite is required.
• Working knowledge of Adobe Suite.
• Experience with Yardi (Voyager, CRM, Rent Caf) is a plus.