TrueCare is hiring: Social Media Manager (Hybrid) in San Marcos

TrueCare is seeking a highly skilled and motivated Social Media Manager to join our team under the direction of the Public Information and Philanthropy Officer. This pivotal role is responsible for developing, managing, and executing a comprehensive social media strategy across all platforms to elevate TrueCare’s online presence and reinforce its reputation. The Social Media Manager will drive brand awareness, enhance engagement, and support organizational objectives through expertly crafted content, performance analysis, and collaborative partnerships.

This position requires a strategic thinker with a keen eye for detail and a proactive approach to staying current with digital trends. The successful candidate will work closely with internal teams, stakeholders, and external partners to ensure consistent messaging across both traditional and digital channels, while also contributing to the creation of promotional materials such as newsletters, graphics, and video content.

What You'll Do: 

• Content Strategy Development: Design and implement innovative, brand-aligned social media strategies to effectively engage patients, staff, and the community.
• Content Creation and Distribution: Create, edit, and distribute high-quality content—including posts, blogs, web pages, email campaigns, video scripts, advertisements, and newsletters—for both public and internal audiences, ensuring messaging consistency across all channels.
• Visual Storytelling: Partner with the creative team to produce impactful visuals, videos, and graphics that align with TrueCare’s mission and resonate with target audiences.
• Platform Oversight: Manage all social media accounts, overseeing content scheduling, posting, and performance monitoring to optimize reach and engagement, while staying informed on emerging trends, tools, and best practices.
• Performance Analytics: Track and analyze social media metrics, delivering monthly reports with actionable insights to refine and enhance strategies.
• Industry Awareness: Monitor industry trends, competitive activity, and communication developments to ensure TrueCare remains a leader in its field; take on additional responsibilities as needed.
• Community Management: Collaborate with the Patient Retention and Quality Departments to address reviews and public interactions, fostering a positive online community.
• Brand Integrity: Uphold TrueCare’s voice, mission, and brand guidelines across all social media content and communications.
• Cross-Functional Collaboration: Serve as the primary liaison for social media initiatives, working with marketing, clinical, and community outreach teams, as well as external agencies and media outlets, to support organizational priorities and maintain a cohesive digital presence.
• Reputation Management: Proactively monitor social media channels for potential issues, responding promptly to protect and enhance TrueCare’s reputation.
   

Why You’ll Love This Role:
You’ll be at the heart of TrueCare’s mission, using your skills to promote a brand that’s making a difference. This is a chance to blend creativity with strategy, work with a passionate team, and stay ahead in the ever-evolving world of social media. Plus, you’ll have the freedom to innovate and the support to succeed.
 

Qualifications:

• Bachelor’s degree or above in Marketing, Digital Media, Communications or Public Relations preferred; Social Media experience with a BA/BS or above in a related subject will also be considered.
• 5-7 years' experience in social media, preferably in the health care industry.
• Working knowledge of social media marketing, corporate communication, copywriting, and media relations.
• Availability to travel and/or work occasionally outside of normal shifts (e.g., 8am to 5pm)

Preferred Qualifications:

• Experience in healthcare marketing and integrated marketing campaigns.
• Bilingual in Spanish, both written and verbal, is a plus

Benefits: 

• Competitive Compensation
• Competitive Time Off
• Low-cost health, dental, vision & life insurance
• Incentive Bonus Plan and Signing Bonus

The pay range for this role is $33 to $48 on an annual basis.

TrueCare is a trusted healthcare provider serving San Diego and Riverside Counties, offering compassionate and comprehensive care to underserved communities. We are committed to making healthcare accessible to everyone, regardless of income or insurance status. With a focus on culturally sensitive, affordable services, TrueCare aims to improve the health of diverse communities. Our vision is to be the premier healthcare provider in the region, delivering exceptional patient experiences through innovative, integrated care.
 

TrueCare is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by applicable federal, state, or local law. Our goal is to promote and ensure authentic inclusion, belonging and support for all team members recruited or employed here. In the spirit of pay transparency, we are excited to share the base salary range for this position.

If you are hired at TrueCare, your final base salary (within the pay range), will be determined based on factors such as education, knowledge, skills, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members when determining any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical to allow for future and continued salary growth. We also offer generous benefits and retirement plans.

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