Digital Marketing Associate- Social Media Job at Cibo Vita in Totowa

Associate focusing on Organic Social, you’ll play a pivotal role in building an engaged online community and driving brand growth across key platforms. Reporting to the Marketing Planning and Strategy Manager, this role is ideal for a creative and detail-oriented individual passionate about social media trends, influencer marketing, and brand storytelling.

Key Responsibilities

• Manage and grow the brand’s organic social media presence on Instagram, TikTok, and Pinterest.

• Research and report regularly on industry-specific trends to inform strategy.

• Collaborate with the Brand Associate to craft messaging and develop engaging social media campaign content.

• Design and produce graphics for social media using Canva, Photoshop, and Figma.

• Partner with an influencer agency to identify and conceptualize influencer partnerships.

• Work with the PR Associate to identify opportunities for giveaways and cross-brand collaborations.

• Attend digital marketing agency meetings to align on strategy and execution.

• Monitor, analyze, and report on social media metrics to measure reach and engagement.

• Conceptualize and execute innovative brand activations to drive social media growth.

Requirements

Required:

• Self-starter with proven experience (+2 years) in organic social media growth, preferably within the CPG industry.

• Degree in Marketing, Communications, Graphic Design or a related field.

• Strong graphic design skills and fluency in Canva, Photoshop, and Figma.

• Excellent written and verbal communication skills.

• Creative mindset with a strong understanding of social media trends and platform-specific best practices.

• Strong attention to detail, with the ability to multitask and prioritize effectively.

• Team player with a collaborative work style.

Preferred:

• Experience with paid social media and digital ad campaigns.

• Familiarity with influencer marketing strategies and partnerships.

This role offers a unique opportunity to make a meaningful impact on a brand’s digital presence while growing your expertise in social media and digital marketing. If you’re excited about creating engaging content and fostering community growth, we’d love to hear from you!