BIG IDEAS LEARNING A LARSON TEXTS COMPANY
Product Marketing Manager
BIG IDEAS LEARNING A LARSON TEXTS COMPANY, Erie, Pennsylvania, United States, 16501
Job Details
Job Location Big Ideas Learning LLC - Erie, PA
Remote Type Fully Remote
Position Type Full Time
Education Level 4 Year Degree
Salary Range $75,000.00 - $105,000.00 Salary
Job Shift Day
About This Role
The
Product Marketing Manager
is responsible for owning the brand positioning, and messaging of our products. They will collaborate with our Product Managers and stakeholders to understand how our products solve the needs of customers and focus on communicating that value to our partners and target audience to strengthen our messaging in the market.
As a Product Marketing Manager at Big Ideas Learning You Will: Collaborate with Product Managers to conduct market research and competitor analysis to build trust and drive product awareness. Identify and communicate our products unique value proposition in a way that resonates with our partners and target audience. Assist in creating uniform and compelling messaging across all channels. Collaborate with stakeholders and partners to establish the best strategies for each channel and to align on the correct messaging and key product features. Work with teams across the company to ensure proper messaging, timing, and execution of campaigns; educate other departments as it relates to current product messaging. Continuously conduct A/B testing across channels. Other duties as assigned. A Qualified Candidate Will Have:
Minimum of 5 years of marketing experience. Bachelor's degree in marketing, communications, or related field. Subject matter expert in our product and industry. Expert storyteller with experience developing and executing product marketing strategies. Critical thinker with strong problem-solving skills. Strong organizational and communication skills. Google Analytics experience required; Hubspot and Salesforce experience a plus. All Our Team Members:
Possess exceptional listening, writing, and presentation skills. Are resourceful and motivated to ask questions and solve problems. Manage their time effectively. Demonstrate commitment to product success with integrity, a strong work ethic, professionalism, and a team-oriented attitude. About Our Company
Big Ideas Learning, a Larson Texts Company,
publishes K-12 mathematics materials that enhance teacher's instructional skills and resources, while igniting students' curiosity, self-confidence, and deep understanding of mathematics. Our mission is to develop relevant, rigorous, and conceptually rich K-12 instructional programs that enrich the mathematical journey for students, educators, and caregivers alike.
In 2024, we embraced a unified identity as Big Ideas Learning, a Larson Texts Company, to streamline our communication and reinforce our commitment to educational excellence and innovation.
We
value our people
and are committed to providing benefits that support their
physical, emotional, financial, and social wellbeing .
Our
comprehensive benefits package
includes:
Competitive Healthcare Coverage Flexible PTO 10 Paid Holidays Paid Leave Tuition & Certification Reimbursement for Full-time Employees Retirement Contributions Healthy Lifestyle Reimbursements Company Sponsored Short and Long Term Disability Insurance Company Sponsored Life Insurance A Robust Employee Assistance Program
Please visit our website to learn more about our company and our benefits.
We are an
Equal Opportunity Employer , and are committed to creating a diverse and inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.
We are committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Department at HumanResources@bigideaslearning.com.
https://bigideaslearning.com/careers
Job Location Big Ideas Learning LLC - Erie, PA
Remote Type Fully Remote
Position Type Full Time
Education Level 4 Year Degree
Salary Range $75,000.00 - $105,000.00 Salary
Job Shift Day
About This Role
The
Product Marketing Manager
is responsible for owning the brand positioning, and messaging of our products. They will collaborate with our Product Managers and stakeholders to understand how our products solve the needs of customers and focus on communicating that value to our partners and target audience to strengthen our messaging in the market.
As a Product Marketing Manager at Big Ideas Learning You Will: Collaborate with Product Managers to conduct market research and competitor analysis to build trust and drive product awareness. Identify and communicate our products unique value proposition in a way that resonates with our partners and target audience. Assist in creating uniform and compelling messaging across all channels. Collaborate with stakeholders and partners to establish the best strategies for each channel and to align on the correct messaging and key product features. Work with teams across the company to ensure proper messaging, timing, and execution of campaigns; educate other departments as it relates to current product messaging. Continuously conduct A/B testing across channels. Other duties as assigned. A Qualified Candidate Will Have:
Minimum of 5 years of marketing experience. Bachelor's degree in marketing, communications, or related field. Subject matter expert in our product and industry. Expert storyteller with experience developing and executing product marketing strategies. Critical thinker with strong problem-solving skills. Strong organizational and communication skills. Google Analytics experience required; Hubspot and Salesforce experience a plus. All Our Team Members:
Possess exceptional listening, writing, and presentation skills. Are resourceful and motivated to ask questions and solve problems. Manage their time effectively. Demonstrate commitment to product success with integrity, a strong work ethic, professionalism, and a team-oriented attitude. About Our Company
Big Ideas Learning, a Larson Texts Company,
publishes K-12 mathematics materials that enhance teacher's instructional skills and resources, while igniting students' curiosity, self-confidence, and deep understanding of mathematics. Our mission is to develop relevant, rigorous, and conceptually rich K-12 instructional programs that enrich the mathematical journey for students, educators, and caregivers alike.
In 2024, we embraced a unified identity as Big Ideas Learning, a Larson Texts Company, to streamline our communication and reinforce our commitment to educational excellence and innovation.
We
value our people
and are committed to providing benefits that support their
physical, emotional, financial, and social wellbeing .
Our
comprehensive benefits package
includes:
Competitive Healthcare Coverage Flexible PTO 10 Paid Holidays Paid Leave Tuition & Certification Reimbursement for Full-time Employees Retirement Contributions Healthy Lifestyle Reimbursements Company Sponsored Short and Long Term Disability Insurance Company Sponsored Life Insurance A Robust Employee Assistance Program
Please visit our website to learn more about our company and our benefits.
We are an
Equal Opportunity Employer , and are committed to creating a diverse and inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.
We are committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Department at HumanResources@bigideaslearning.com.
https://bigideaslearning.com/careers