GitKraken is hiring: Growth Marketer - Multimedia Content & Social in Scottsdale

The Company

GitKraken is the worlds leading developer experience (DevEx) platform, empowering developers wherever they workwhether on desktop, command line, IDE, web, or mobile. Our suite of Git tools streamlines workflows, fosters collaboration, and simplifies development. We are a profitable, sustainably growing tech company that values talent, drive, and the ability to make an impact. Trusted by over 40 million developers across more than 100,000 organizations worldwide, join us in shaping the future of development!

The Role

Were looking for a Growth Marketer specializing in Multimedia Content & Social Media Engagement to accelerate GitKrakens brand growth through engaging, high-impact video, social, and multimedia content. You will be the driving force behind our video-first content strategy, leveraging creative storytelling, animation, and motion graphics to attract, educate, and convert developers, technical leaders, and decision-makers.

Your focus will be on creating engaging video and multimedia assets for YouTube, TikTok, LinkedIn, Reddit, and other key platformswhile also optimizing content for SEO, social media virality, and lead generation. You will work closely with our demand generation, product marketing, and design teams to produce scroll-stopping video content that fuels GitKrakens growth.

We are committed to having an inclusive and authentic work environment where unique perspectives, skills, and backgrounds are celebrated. We work hard to foster diversity in our workplace and encourage people from all backgrounds to apply. Even if you don't meet 100% of the requirements, don't let self-filtering and imposter syndrome get in the way of a great fit. We would love to hear from you!

What youll do

Video & Multimedia Content Creation

• Produce, script, shoot, and edit engaging video content for social media, YouTube, website, and email campaigns.
• Develop short-form and long-form video content, including developer interviews, livestreams, and social video clips.
• Optimize video content for SEO, AI search (LLMs), and social media algorithms to maximize visibility.
• Experiment with AI-powered video tools like Descript, Opus AI, and Midjourney to scale content production.

Social Media & Community Growth

• Execute a video-first social media strategy to drive engagement across platforms like YouTube, TikTok, LinkedIn, Reddit, X, Instagram, and Discord.
• Collaborate with Dev Influencers, GitKraken Ambassadors, and developer communities to create co-branded content that resonates.
• Develop social video series (e.g., dev culture skits, GitKraken tool tips, developer Q&A sessions) that drive engagement and brand loyalty.

Growth-Focused Content & Campaigns

• Support demand generation campaigns with high-impact multimedia assets, including ad creatives, email GIFs, and social promos.
• Develop compelling landing page and ad copy to support paid campaigns.
• Own and execute an editorial content calendar aligned with marketing objectives.
• Optimize videos for lead capture and conversion, integrating CTAs, interactive elements, and storytelling hooks.

Performance & Optimization

• Use data-driven insights to continuously optimize video content for engagement and conversions.
• Experiment with A/B testing, audience segmentation, and AI-driven enhancements to refine content performance.
• Stay ahead of trends in multimedia content marketing, social media algorithms, and video SEO.

What youll bring

• 3+ years of experience in video production, multimedia content marketing, or social media strategy, ideally in B2B SaaS, DevTools, or tech.
• Proven expertise in video production and editing tools (e.g., Adobe Premiere Pro, After Effects, Descript, CapCut).
• Strong storytelling skills with the ability to turn complex technical topics into engaging, high-retention videos.
• Hands-on experience with AI-powered content tools like ChatGPT, Midjourney, Firefly, and Opus AI.
• A deep understanding of social media video trends (short-form content, meme culture, developer humor, etc.).
• Passion for developer culture, Git, and tech trends (or a willingness to learn quickly!).
• A data-driven mindset, with experience optimizing content based on analytics and KPIs.
• Ability to thrive in a fast-paced, growth-driven environment, balancing creativity with performance analytics.

About You

• You are passionate about video content, digital storytelling, and community engagement.
• You love experimenting with new formats and pushing creative boundaries to drive growth.
• You understand social media algorithms, SEO, and how to make videos go viral.
• You have a keen eye for design and motion graphics, bringing static content to life.
• You are comfortable operating in a loosely coupled, highly aligned environment, where experimentation and agility drive success.

How youll be rewarded

Excellence Competitive compensation with annual performance-based pay increases

Balance Flexible Paid-Time-Off Policy & paid company holidays (chosen by our employees)

Parent life Generous paid parental leave

Pets Pet insurance plan (with no exclusions)

Health Health, dental, and vision insurance with competitive employer cost-sharing

Headquarters Modern, fully equipped offices designed to maximize productivity in a hybrid environment

Culture Great Place to Work Certified

Growth Paid career development opportunities, audiobook subscriptions, and mentorship

Future 401(k) retirement plan plus company matching

Travel Company paid domestic trip after your 1-year anniversary & an international trip every 5 years

Location

This is a hybrid position based in Scottsdale, AZ. This role combines the flexibility of remote work with the benefits of meaningful in-person collaboration. Candidates must reside in or be willing to relocate to the Scottsdale area.

Equal Employment Opportunity Statement:

At GitKraken, we believe that diversity among our teammates is critical to our success as a company. GitKraken evaluates all employees and job applicants without regard to race, color, religion, gender (including pregnancy, gender expression, or gender identity), national origin, age, disability status, or any other legally protected class. We recruit, hire, and retain top talent from a diverse candidate pool.