Marketing Product and Promotion Manager Job at Azamara Cruises in Miami

Position Summary

This position requires exceptional planning and collaboration skills to create and manage plans so marketing campaigns are delivered on time and launches are deployed successfully. This role involves the critical coordination of simultaneous products, launches, and key organizational initiatives involving the delivery of our cruise product. This position is a key member of multiple cross-functional development teams that include marketing, sales, revenue, operations, senior leaders, and external partners.

In addition to developing and executing annual marketing plans, strategies and campaigns to drive ticket revenue via existing ships & destinations, this role will lead effective marketing launches for new itineraries & destinations including World Cruise. Other primary responsibilities include:

• Own & ensure impactful cross-channel marketing activation for full year promotional calendar
• Develop and maintain product & promotional information and tools to support marketing communications and sales support
• Own development of promotional recommendations to cross-functional leadership team based on competitive insights, post-mortem analytics, and other key inputs
• Lead annual investment strategy planning process
• Manage product partnerships, both existing and potential new

Requirements

• Marketing lead for development and launch of incremental large-scale commercial products, responsible for effective cross-channel marketing communications launch support & activation across sales, PR, Media, Direct marketing, web, etc.
• Develop comprehensive product information and briefs within required timeframes to support effective marketing communications for product launches and throughout lifecycle
• Develop and communicate timelines, drive consensus and accountability among marketing and key cross-functional stakeholders support aligned, timely campaign delivery
• Determine if comprehensive product brief necessary and if so, oversee development and distribution to key stakeholders of brief on time to support claims development and communications.
• Ensure comprehensive input and communications with all relevant stakeholders at launch, gather input in near-term and long-term post-launch
• Conduct cross-functional post-mortem analysis to identify areas for process improvement
• Scope includes core cruise ticket products (World Cruise, Grand Voyages), ancillary revenue offers and packages, new marketing campaigns and positioning
• Manage external consultants and agencies as needed to deliver required product information and marketing support
• Develop timelines, drive accountability to meet communication deadlines for all deployments and product communications
• Support sales efforts specific to product marketing and promotions across direct-to-consumer channels including contact center and onboard
• Partner with internal creative team to develop timely physical and digital assets with relevant content across channels

Promotion Management

• Monitor and analyze competitor promotions on an ongoing basis, both via public channels and sales team intelligence
• Partner with revenue business intelligence, and ecommerce teams to inform post-mortem analysis of promotional activity in order to support future promotional decisions
• Provide data-informed recommendations to leadership team to support promotion selection
• Develop and project manage timelines for all promotions, ensuring optimal communication via all marketing channels

Annual Investment Strategy Planning

• Develop timeline and project plan to support investment strategy planning, and communicate plan and required inputs to marketing team, relevant cross-functional teams, and partners
• Collect necessary inputs to planning from marketing, cross-functional teams and partners to assemble planning documents
• Provide scenario planning as needed; work with relevant teams to develop appropriate options
• Work closely with executive leadership team to ensure planning aligns with business priorities and required formats
• Support incremental planning needs to support business priorities as they arise on an ad hoc basis throughout the year

Partnership Management

• Own key partner relationships such as Perry Golf and other product partnerships that may arise
• Maintain consistent communication with partners, and manage requests and questions to the broader team, both within marketing and cross-functionally, to ensure a smooth working relationship
• Work with existing partners to correct any issues that may arise, as well as to optimize the existing program
• Support consideration of new potential partnerships

Capacity & Promotional Growth Support

• This role is intended to support the growth of the Azamara brand and fleet.
• As capacity increases via new build and/or acquisition are contemplated, this role would be the marketing lead for research & development support required, as well as all new product support previously articulated.
• With the growth of the fleet, evolution of onboard and land experiences, and necessary acceleration of demand driving increased marketing campaigns and support, this role would be expected to take on FTEs to support expanded responsibilities for cruise ticket and onboard revenue as well as product marketing support.

Requirements

• Bachelor's degree, MBA preferred
• 5+ years of marketing experience
• Cruise industry experience preferred
• Persuasive communication skills, both written and verbal
• Effectively works with senior leaders across functions
• Detail orientated and reliable in meeting timelines
• Ability to change approach and priority quickly in a rapidly changing environment
• Demonstrated analytical capabilities
• Effective at driving work forward independently with periodic input from leadership

Scope

• Lead annual deployment launches for Winter Deployment, Summer Deployment, and World Cruise Deployment.
• The number of itineraries released varies yearly, based on the Itinerary Planning team's input.
• In 2024, approximately 100 itineraries were released, including Grand Voyages and combination sailings.
• Provide additional support for large-scale redeployment launches as needed.

Elements of a Campaign

• Oversee multi-channel marketing launches, encompassing:
• Brief creation (10-30-page brief including all details of the product and competitor research)
• Messaging deck development (hero, messaging, and lockups for each market)
• Terms & Conditions (TCs)
• Asset creation and distribution for all marketing channels (e.g., trade, onboard, social, PR, email).
• Manage 30-45+ unique assets per campaign.

Number of Promotions Annually

• ~5 Brand Offers per year
• ~8 Flash Sales annually
• Pay In Full promos, based on business needs. (5 in 2024)
• 4 Early Booking Bonuses (EBBs)
• 4 Loyalty Quarterly Savings

Product Brief Development

• Create and deliver up to 12 product and destination briefs annually, ranging from 10-30 pages each.

Active Projects

• Oversee 25-30 concurrent active projects.

Budget & Team Management

• Manage contractor budgets as required

Key Stakeholders

• Collaborate with cross-functional departments and stakeholders at various levels, ensuring alignment and successful project execution
• Manage relationships with external vendors and partners, including, but not limited to, product partners and supporting contractors