Marketing Product and Promotion Manager Job at Azamara Cruises in Miami

Position SummaryThis position requires exceptional planning and collaboration skills to create and manage plans so marketing campaigns are delivered on time and launches are deployed successfully. This role involves the critical coordination of simultaneous products, launches, and key organizational initiatives involving the delivery of our cruise product. This position is a key member of multiple cross-functional development teams that include marketing, sales, revenue, operations, senior leaders, and external partners. In addition to developing and executing annual marketing plans, strategies and campaigns to drive ticket revenue via existing ships & destinations, this role will lead effective marketing launches for new itineraries & destinations including World Cruise. Other primary responsibilities include:Own & ensure impactful cross-channel marketing activation for full year promotional calendarDevelop and maintain product & promotional information and tools to support marketing communications and sales supportOwn development of promotional recommendations to cross-functional leadership team based on competitive insights, post-mortem analytics, and other key inputsLead annual investment strategy planning processManage product partnerships, both existing and potential newRequirements Marketing lead for development and launch of incremental large-scale commercial products, responsible for effective cross-channel marketing communications launch support & activation across sales, PR, Media, Direct marketing, web, etc. Develop comprehensive product information and briefs within required timeframes to support effective marketing communications for product launches and throughout lifecycle Develop and communicate timelines, drive consensus and accountability among marketing and key cross-functional stakeholders support aligned, timely campaign deliveryDetermine if comprehensive product brief necessary and if so, oversee development and distribution to key stakeholders of brief on time to support claims development and communications. Ensure comprehensive input and communications with all relevant stakeholders at launch, gather input in near-term and long-term post-launchConduct cross-functional post-mortem analysis to identify areas for process improvementScope includes core cruise ticket products (World Cruise, Grand Voyages), ancillary revenue offers and packages, new marketing campaigns and positioningManage external consultants and agencies as needed to deliver required product information and marketing support Develop timelines, drive accountability to meet communication deadlines for all deployments and product communicationsSupport sales efforts specific to product marketing and promotions across direct-to-consumer channels including contact center and onboardPartner with internal creative team to develop timely physical and digital assets with relevant content across channels Promotion ManagementMonitor and analyze competitor promotions on an ongoing basis, both via public channels and sales team intelligencePartner with revenue business intelligence, and ecommerce teams to inform post-mortem analysis of promotional activity in order to support future promotional decisionsProvide data-informed recommendations to leadership team to support promotion selectionDevelop and project manage timelines for all promotions, ensuring optimal communication via all marketing channelsAnnual Investment Strategy PlanningDevelop timeline and project plan to support investment strategy planning, and communicate plan and required inputs to marketing team, relevant cross-functional teams, and partnersCollect necessary inputs to planning from marketing, cross-functional teams and partners to assemble planning documentsProvide scenario planning as needed; work with relevant teams to develop appropriate optionsWork closely with executive leadership team to ensure planning aligns with business priorities and required formatsSupport incremental planning needs to support business priorities as they arise on an ad hoc basis throughout the yearPartnership ManagementOwn key partner relationships such as Perry Golf and other product partnerships that may ariseMaintain consistent communication with partners, and manage requests and questions to the broader team, both within marketing and cross-functionally, to ensure a smooth working relationshipWork with existing partners to correct any issues that may arise, as well as to optimize the existing programSupport consideration of new potential partnershipsCapacity & Promotional Growth SupportThis role is intended to support the growth of the Azamara brand and fleet.As capacity increases via new build and/or acquisition are contemplated, this role would be the marketing lead for research & development support required, as well as all new product support previously articulated. With the growth of the fleet, evolution of onboard and land experiences, and necessary acceleration of demand driving increased marketing campaigns and support, this role would be expected to take on FTEs to support expanded responsibilities for cruise ticket and onboard revenue as well as product marketing support. RequirementsBachelor's degree, MBA preferred5+ years of marketing experienceCruise industry experience preferredPersuasive communication skills, both written and verbalEffectively works with senior leaders across functionsDetail orientated and reliable in meeting timelinesAbility to change approach and priority quickly in a rapidly changing environmentDemonstrated analytical capabilitiesEffective at driving work forward independently with periodic input from leadershipScopeLead annual deployment launches for Winter Deployment, Summer Deployment, and World Cruise Deployment.The number of itineraries released varies yearly, based on the Itinerary Planning team's input.In 2024, approximately 100 itineraries were released, including Grand Voyages and combination sailings.Provide additional support for large-scale redeployment launches as needed.Elements of a CampaignOversee multi-channel marketing launches, encompassing:Brief creation (10-30-page brief including all details of the product and competitor research)Messaging deck development (hero, messaging, and lockups for each market)Terms & Conditions (TCs)Asset creation and distribution for all marketing channels (e.g., trade, onboard, social, PR, email).Manage 30-45+ unique assets per campaign.Number of Promotions Annually~5 Brand Offers per year~8 Flash Sales annually Pay In Full promos, based on business needs. (5 in 2024)4 Early Booking Bonuses (EBBs)4 Loyalty Quarterly Savings Product Brief DevelopmentCreate and deliver up to 12 product and destination briefs annually, ranging from 10-30 pages each.Active ProjectsOversee 25-30 concurrent active projects.Budget & Team ManagementManage contractor budgets as requiredKey StakeholdersCollaborate with cross-functional departments and stakeholders at various levels, ensuring alignment and successful project executionManage relationships with external vendors and partners, including, but not limited to, product partners and supporting contractors