Amazon PPC specialist(Marketing Team) Job at Bayland Health in Belvue
Bayland Health, Belvue, KS, United States, 66407
Company Description
Bayland Health is a leading dietary supplement company dedicated to offering best-in-class products across a growing brand portfolio. Our nutraceutical brands combine clinically-proven science with clean ingredients to promote health and happiness. Our team values making an impact, staying curious, being passionate, embracing diversity, fostering collaboration, and upholding integrity.
Role Description
This is a full-time on-site role for an Amazon PPC Specialist located in Bellevue, WA. The specialist will be responsible for managing Amazon Pay-Per-Click campaigns, optimizing ads, monitoring and analyzing performance metrics, and implementing strategies to increase ROI.
Key Responsibilities:
1. Amazon Advertising Management (40-50%)
- Vine Program Management: Oversee registration and process follow-up for all new products in the Vine Program.
- Responsible for creating and strategizing advertising campaigns for new products.
- Regularly optimize ad placements to ensure efficient budget utilization.
- Conduct weekly performance analysis of ad campaigns and adjust strategies for ACOS-exceeding ads.
2. Walmart Advertising and Store Updates (10-20%)
- Advertising Management: Handle Walmart store ad placements and optimization.
- Store Updates: Update Walmart store content weekly to ensure accurate and up-to-date information.
- Design Collaboration: Coordinate with the design team to ensure store page designs align with the brand’s style and supervise the update process.
3. Amazon Affiliates Management (20%)
- Influencer Outreach: Manage daily outreach to Amazon Affiliates influencers for collaboration opportunities.
- Communication: Respond promptly to emails or messages related to influencer partnerships to ensure smooth cooperation.
- Media Buyer Collaboration:
- Analyze data from various media buyers to enhance partnerships.
- Monitor sales data and competitive commission fluctuations to ensure the company’s competitive edge.
- New Site Opportunities: Identify and explore new website collaboration opportunities.
4. Bundle Monitoring and Adjustments (10%)
- Regularly monitor product bundles and make necessary adjustments to optimize performance and sales.
5. Specific Brand Content Optimization and Image Building (10%)
- Enhance brand image through content optimization, including six high-quality product images and Enhanced Brand Content (EBC).
Qualifications
- Social Media Marketing and Digital Marketing skills
- Web Analytics and Online Marketing skills
- Strong communication skills
- Experience in PPC advertising on Amazon
- Knowledge of SEO and SEM practices
- Ability to analyze data and draw actionable insights
- Certification in Google Ads or Amazon Advertising is a plus
- Bachelor's degree in Marketing, Business, or related field
- Mandarin & English preferred