Overview
PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.
The Studio is PepsiCo Beverages North America’s in-house creative agency. We bring culture-shaping, award-winning work to life across iconic brands like Pepsi, Mountain Dew, Bubly, Mug, and Starry.
Community Managers at the Studio provide a crucial perspective on the business dynamics. We are seeking an individual with a human centric, culture obsessed discipline that can dive deep into audience insights, media trends, cultural shifts, and tech innovations to inform strategic recommendations. Our team is collectively redefining and modernizing the way we harness consumer and cultural intelligence, develop brand strategy and plan for attention.
Responsibilities
- Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand).
- Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s.
- Analyze brand and cultural trends for consideration of creative team.
- Bring insight on a subject-matter and specific subculture.
- Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations.
- Use third party tools to manage brand’s pages.
- Read every comment across all social posts, and respond to consumers across these channels, maintaining a consistent brand voice across these conversations, and using the opportunity to engage followers, probe further insights, or advance brand goal.
- Follow proper escalation systems, as needed, for followers with negative feedback.
- Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands.
Compensation and Benefits:
- The expected compensation range for this position is between $84,000 - $140,650.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- Bachelor’s Degree or equivalent experience required, with a keen interest in communications.
- 5+ years of Professional Experience in social media.
- Bonus points if you consider yourself to be a sub-culture expert within Beverages & Food.
- Consider oneself a Social Media “know it all” and has experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
- Can combine creativity and analytics with the ability to convert into a story.
- Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
- Experience using the following social listening tools a plus but not mandatory: Brandwatch/Crimson Hexagon, Awario, TweetDeck, Keyhole, Mention.
- Experience putting together presentations in written form using google slides.
- Strong writing and verbal skills.
- This position is limited to persons with indefinite right to work in the United States.