Content Programming Manager Job at BIGO Technology Pte. Ltd. in Los Angeles

This range is provided by BIGO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $100,000.00/yr

Location: 10250 Constellation Blvd, Century City, Los Angeles, US (hybrid style, 3 days working in the office)

About This Role

BIGO LIVE's Content Programming and Management team sits within our Marketing Department whose goal is to oversee a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities.

Serving the North American market, this role serves to ideate, plan and execute content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging market trends insights and BIGO LIVE in-app functions.

You'll need to demonstrate the ability to organize a creative process, communicate their intent and progress, and measure their results against clearly communicated business outcomes.

Responsibilities

• Identify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functions.
• Create, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships.
• Create and manage content calendar and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plan to ensure success of a campaign.
• Set and report on key performance indicators (KPIs) for all content campaigns, such as DAU, retention, Livestream hours, watch time and measure campaign performance against the KPIs.
• Perform deep-dive analysis on creators' content performance, review data and effectively implement strategy while identifying areas of success and needed improvement.
• Actively innovate and plan content partnerships with internal and external creators and manage day-to-day relationships to empower them with new content ideas and support platform growth.
• Develop company overview and project presentations for business meetings and pitch on new content opportunities.
• Act as the main interface between the content and marketing team.
• Work with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plans.
• Monitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to strategize on the company’s content activities.
• This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.

Qualifications

• Minimum 8 years of experience in a content development or content marketing role in the tech or entertainment industry.
• Extensive experience in campaign management and creator partnerships is a must.
• Proven and demonstrable track record in creating new content ideas and producing live content.
• Must be proactive, fast-thinking, self-starter who can own and lead projects.
• Ability to work cross-functionally across multiple teams, stakeholders, and time zones.
• Solid knowledge about Internet users, market trends and major social platforms.
• Strong analytic skills: Ability to derive actionable insights from campaign metrics and marketing data.
• Strong attention to detail and organizational skills while working within tight deadlines and resource constraints.
• Bachelor's Degree or higher.

About BIGO

BIGO is a fast-growing Singapore technology company established in 2014. Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include BIGO LIVE, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.

For more information, please visit our website: www.bigo.sg

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising and Marketing

Industries

Internet Marketplace Platforms, Entertainment Providers, and Marketing Services