Harken Inc. is hiring: Copywriter / Content Creator in City of Pewaukee

Harken is At The Front of sailing. Our company has been in the business of designing, manufacturing, and marketing performance hardware for boats in the Olympics to the America’s Cup and beyond for over 50 years. Today we apply our technology in our Safety and Rescue Division products too. If you have an “Let me try that” attitude, and enjoy a casual, but fast paced work environment, let’s talk.

TITLE: Copywriter / Content Creator

REPORTS TO: Marketing Director

STATUS: Full Time, 1st shift, Exempt

The ideal candidate will develop engaging content including advertising, targeting Harken marine and industrial users. Successful candidates will be comfortable working with advancing technologies and marketing trends. News gathering/reporting or agency experience preferred. A background in sailing is helpful, but the ability to learn about idiosyncratic, technical products and their users is much more important.

KEY RESPONSIBILITIES:

• Deliver words supporting a wide variety of marketing communications projects.
• Self-start. Don’t wait, investigate.
• Love and understand our Brand and its voice. Communicate what is most important to users about Harken.
• Input on project creative strategy.
• Consistently create ideas that advance those strategies.
• Effectively pitch those ideas.
• Create the voice for the concepts that get approved.
• Collaborate and communicate effectively in and out of the creative team.
• Be relentless about detail.
• Deliver on time.
• Be able to take friendly suggestions in stride. Understand there is always a mutually-acceptable solution and it is a creative person’s obligation to drive to it.
• Perform other duties as assigned.

Position Requirements:

• Reporter’s mindset that seeks to understand what audiences need to know and how to create it.
• BA in Marketing, Journalism, Business or Communications.
• 5+ yrs. Relevant experience with a portfolio of samples to which you can bring context, illustrating your craft.
• Excellent verbal and writing skills in English.
• Ability to create concepts working both independently and in collaboration.
• Exceptional time and project management skills, including the ability to handle multiple stakeholders and subtly different priorities.
• MS Word, PPT, experience with Content Management Systems a plus.
• Scripting for Video – including dialog also a plus.
• Hands-on experience with SEO and web traffic metrics.
• Expertise in social media platforms.
• Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
• Must be able to lift 50 pounds without assistance.
• Specific vision abilities required by this job include close and distance vision; color vision; peripheral vision; depth perception and the ability to focus.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all qualifications, responsibilities, duties or skills required.

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