Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.
Please see Special Instructions for more details.
If you need assistance, please call HR at 336-734-7302. AA/EOE.
Position Information
Job Title: Digital Content & CRM Specialist
Posting Number: 2477
Job Schedule: Part Time
Job Shift: Day
Work Location: Main Campus
Position Summary Information
The Digital Content & CRM Specialist supports the management, organization, and optimization of Forsyth Tech’s digital content and Customer Relationship Management (CRM) system(s). This role assists in ensuring the accuracy and effectiveness of website content, knowledge base updates, and CRM workflows to enhance student engagement, staff efficiency, and institutional success. Working closely with the Knowledge Management & CRM Coordinator, the specialist plays a key role in maintaining digital resources and supporting automation initiatives.
Minimum Qualifications
Required:
- Familiarity with CRM platforms
- Experience with website content management systems (WordPress preferred, HTML, or similar tools)
- Knowledge of knowledge base systems such as Element451, Freshdesk, and CollegeVine, with the ability to assist in managing and organizing evolving content
- Strong organizational and data management skills
- Basic understanding of SEO principles, digital accessibility, and content organization
Preferred:
- Knowledge of Element451
Essential Job Duties
CRM Support & Workflow Optimization:
- Assist in maintaining and updating the CRM system (Element451) to improve student engagement and communication
- Support the creation and management of CRM workflows, automations, and segmentation to streamline processes
- Help troubleshoot CRM-related issues, working with internal teams to optimize system performance
- Assist in training staff on CRM tools and best practices
Digital Content & Knowledge Base Management:
- Assist in maintaining and updating the college website to ensure content is accurate, accessible, and user-friendly
- Support the knowledge bases in Element451, Freshdesk, CollegeVine, and any additional platforms as they are introduced
- Review, refine, and organize articles, FAQs, and other resources to enhance usability and accessibility for students, staff, and faculty
- Collaborate with internal teams to ensure digital content aligns with institutional messaging and branding
- Assist in developing and implementing SEO strategies to improve content discoverability
Project Coordination & Support:
- Work alongside the Knowledge Management & CRM Coordinator on digital engagement projects and initiatives
- Assist in testing and implementing new CRM features, web tools, and AI-driven solutions
- Help track and document project progress, ensuring deliverables are met on time
- Perform other duties as assigned to support the mission and goals of the department
Personal Attributes:
- Detail-oriented with strong problem-solving skills
- Proactive, adaptable, and eager to learn new technologies
- Strong communication skills and ability to work in a team-oriented environment
- Passion for student success and digital engagement
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- The employee will need to regularly sit for extended periods
- The employee will need to regularly operate and use computers, phones, and other electronic equipment
- The employee will frequently communicate and must be able to exchange accurate information with others
- The employee may need to move around their office and/or campus to attend meetings/classes and to access files, machinery, or other job-related tools
- The employee may need to lift and/or move equipment, tools, or paperwork up to 25 pounds
- The employee may need to position themselves by reaching, stooping, kneeling, or crouching in order to adjust or collect equipment and/or supplies
- Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus
Open Date
02/18/2025
Close Date
03/11/2025
Special Instructions to Applicants
If you need assistance, please call HR at 336-734-7302. AA/EOE.
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have experience with CRM platforms and with website content management systems (WordPress preferred, HTML, or similar tools)?
- Yes
- No
- * Do you have experience with knowledge base systems such as Element451, Freshdesk, and CollegeVine, with the ability to assist in managing and organizing evolving content?
- Yes
- No