Hard Rock Digital is hiring: Director of Performance Creative in Port Saint Luci

What are we building?

Hard Rock Digital is a team focused on becoming the world's best online sportsbook, casino, and social gaming company. We’re building a team that resonates with a passion for learning, operating, and creating new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive always to act authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known worldwide as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We are looking for a Head of Performance Creative to lead our in-house creative team in producing high-impact, data-driven video and static ads for YouTube, Facebook, Instagram, TikTok, Snapchat, Display, and other channels. This role will own the creative strategy and execution of all performance marketing assets and ensure that creative output directly drives conversions, engagement, and ROI.

As the bridge between data and creativity, you will oversee video editors, motion designers, and graphic designers, while collaborating closely with media buyers, strategists, and analysts to constantly test, iterate, and scale winning creative. The ideal candidate thrives in a fast-paced, test-and-learn environment, understands the nuances of direct-response advertising, and has a keen eye for what makes an ad convert by channel.

What are we looking for?

Creative Leadership & Strategy

• Lead and manage a team of video editors, motion designers, and graphic designers to create high-performing ad content.

• Own the creative pipeline, from concept to iteration, ensuring assets align with platform best practices and audience behaviors.

• Develop creative frameworks and testing strategies to improve ad performance across all paid media channels.

• Stay ahead of trends in social media, digital advertising, and consumer engagement to push creative innovation.

Performance & Data-Driven Mindset

• Ability to analyze creative performance metrics (CTR, ROAS, engagement rates, conversion rates) and translate insights into new creative iterations.

• Collaborate with media buying and analytics teams to test different ad variations, hooks, and storytelling approaches.

• Experience in A/B testing, identifying creative fatigue, and implementing scalable creative refresh strategies.

• Understanding platform-specific ad requirements (aspect ratios, durations, compliance rules, etc.).

Expertise in Performance Video & Motion Design

• Strong background in direct-response video ads, with deep knowledge of what makes a winning creative on TikTok, YouTube, Facebook, etc.

• Experience working with UGC-style content, influencer clips, and motion-driven ad creatives.

• Ability to direct hook-driven storytelling, ensuring ads captivate within the first 1-3 seconds.

Fast-Paced Execution & Iteration

• Comfortable working in a high-speed, high-volume production environment.

• Ability to quickly pivot and iterate on creatives based on performance insights and shifting business needs.

• Experience managing multiple projects and stakeholders, balancing speed with quality.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work-from-home or office hours

• Startup culture backed by a secure, global brand

• Opportunity to develop a product that is enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where you can be authentic regardless of background or beliefs and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).