Marketing Specialist Job at Gonzato Group USA in Houston

Who we are:

Gonzato Group is a worldwide leader in the production and distribution of wrought iron and stainless steel stair & railing products. Our artisans design each railing creation with passion and dedication. Our iron & steel products are distributed in 136 countries through an ever-expanding worldwide distribution network.

With the highest focus on our people and our customers, we remain true to the company's core values of

• Passionate: Love what you do, why you do it, and who you do it with.
• Solar: be energized, warm and caring, always looking to bring resolve.
• No Zombies: Fanatical improvement, strive to be BETTER!!
• Share: Be generous and kind, help others succeed.

This helps us create a working family with a culture that is positive and fun as we challenge ourselves to keep up with our growing business.

If you're a Motivated, driven Marketing Professional in the Houston area, we would love to speak to you about joining our Team!

Right-fit Candidate

Self-starter who takes initiative to meet and exceed goals with little supervision and thrives in a fast-paced environment.

Passionate about getting into the details, multitasking, and meeting deadlines.

Strong written, verbal, and collaborative communications skills, and is comfortable communicating with all levels of management, diverse departments, and external vendors and partners.

Open-minded, flexible and a team player willing to roll-up their sleeves to deliver.

A consummate pupil, always striving to learn more to grow, deliver excellence, value, and exceed expectations.

Excels in time management, organization, writing, proofreading, and editing skills.

Proficient in Office 365 Suite, Canva or equivalent, NetSuite or equivalent CRM Software, Constant Contact or equivalent email/funnel automation software, social media planning software, Volusion or equivalent e-commerce website platform, data analysis/Google Analytics

Hands-on experience/knowledge with both traditional and digital marketing, social media marketing and SEO/SEM

Bachelor's Degree in Marketing, Advertising or Communications, with 2-3 years' experience working as a marketing specialist or similar role within a company-based environment.

Industrial B2B background a plus.

Responsibilities:

Create and coordinate content for social media, blogs, website, email marketing activities and digital advertising channels.

Actively execute and manage social media channels, social advertising, blogs, email campaigns and website updates.

Create promotional sales flyers, including sourcing content, writing, and laying out information in established templates.

In collaboration with sales, coordinate all tradeshow activities

Assist in managing external agency/partners in SEM, creative/material creation activities, and other marketing activities and projects.

Responsible for providing monthly analytic reports for all marketing activities, including goal conversion tracking and metrics that support RIO.

Mine customer data to provide opportunities to actively promote, cross-sell, up-sell and/or reactivate past customers.

Conduct research to analyze the competitive and marketing landscape, including market trends, and prepare reports by analyzing and summarizing the data

Provide regular updates to sales team, informing them of all current marketing campaigns and promotions, including objectives, timelines, and materials.

Maintain a directory and inventory of sales support materials including product catalogs and ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.

Create and maintain a catalog directory of products and corresponding imagery and update as new material arrives.

Training, Skills, Knowledge, and/or Experience:

• Bachelor's degree in business, marketing or a related field
• Two or more years working in a marketing support role, within a corporate setting
• Ability to balance multiple conflicting priorities while remaining professional and composed required.
• Strong time management skills are required.
• Strong problem-solving skills and a personality to overcome obstacles required.
• Ability to bridge the gap between analytical and creative thinking.
• Excellent verbal and written communication skills
• Bi-lingual in English and Spanish strongly preferred.
• Industrial, B-to-B experience preferred.