Social Media Manager Job at Istituto Marangoni Miami (IMM) in Miami

Miami, United States | Posted on 02/19/2025

We are looking for an enthusiastic Social Media Manager who can enhance our brand and build strong online communities through our various social media platforms. This person will be responsible for developing, creating, and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company.

Requirements

4+ years of experience in social media management, email marketing, graphic design, and video editing.

· Bachelor's Degree in Marketing, Communications or related field preferred.

· Experience in graphic design with Adobe Photoshop, InDesign or Canva.

· Experience in video editing with iMovie or Final Cut Pro.

· Ability to work under pressure in a fast-paced environment.

· Able to explain complex social media data in an understandable way.

· Strong problem-solving skills.

· Knowledge of Facebook's and Google’s advertising platform is preferred.

· Knowledge of Client Relationship Management (CRM) systems is preferred.

Duties

SOCIAL MEDIA: Develop strategies to increase organic lead flow as brand awareness and generate new leads through different platforms.

TikTok: Brainstorming, planning, filming and editing of on-brand and engaging video content.

Instagram: Brainstorming, planning, and posting on-brand and engaging picture and video content via reels, carousels and single image posts while maintaining a fashionable aesthetic of the grid.

YouTube: Growing our subscriber base by posting full-length videos from events and partnerships and posting videos created as needed.

Campaigns

- Initiate, implement and collect social media data to develop more effective campaigns.

- Work closely with the marketing and sales team to develop social media campaigns that help to achieve corporate marketing goals.

Community Management

- Monitoring the company's social media accounts for all comments, feedback, questions and inquiries coming from Instagram DMs, LinkedIn, TikTok and YouTube.

- Offering constructive interaction with users and removing any negative or damaging comments.

GRAPHIC DESIGN:

Develop and create engaging graphics that are on brand with Istituto Marangoni’s image to utilize across social media platforms.

Digital: Ad banners, Social Media Posts, event flyers, course flyers, screen animations for events, masterclass, open house and event banners.

Merch: Magic boxes, water bottles, tote bags, stickers, pennants, notebooks, folders.

Admin: Signature template creation, certificate templates, business cards.

VIDEO EDITING:

Develop and create engaging video content that is on brand with Istituto Marangoni’s image to utilize across social media platforms.

Research: Brainstorming and executing on-trend videos to showcase programs and student life/opportunities at the school.

Filming: Coordinating with students to participate in videos and planning shoot time based on school events both in and out of school.

Editing: Instagram reels, TikToks, YouTube videos using CapCut, InShot, Canva or any other video editing software.

COPYWRITING

- Creation of original, engaging and on-brand tone in copy for Instagram, TikTok posts and for any other print or digital marketing material.