Witt/Kieffer is hiring: Social Media Manager in Chicago

Celeste Group, a premier hospitality collective in Chicago, is seeking a creative and strategic Social Media Manager to oversee its digital presence. This role is responsible for developing and executing social media strategies, collaborating closely with the marketing team to produce compelling content, and engaging with our community to strengthen brand awareness and drive engagement across our restaurant and nightlife concepts. The ideal candidate will have a deep understanding of social media trends, a strong visual eye, and a passion for hospitality.

Key Responsibilities:

Content Creation and Management

• Collaborate with the marketing and design teams to develop a comprehensive social media content calendar that aligns with brand objectives and highlights key events, seasonal changes, and promotional initiatives.
• Work with the creative team to craft visually captivating and engaging content, including photos, videos, graphics, and written captions, that reflect the unique identity of each concept within Celeste Group.
• Manage day-to-day posting and scheduling across all social media channels, ensuring consistent and timely content delivery in coordination with broader marketing plans.

Community Engagement

• Actively engage with followers by responding to comments, messages, and mentions, fostering a positive and welcoming brand presence.
• Monitor social media conversations, trending topics, and community feedback to ensure the brand remains relevant and responsive.
• Cultivate relationships with influencers and brand advocates, identifying opportunities for partnerships and collaborations that align with our concepts.

Strategy and Analytics

• Develop social media strategies that align with broader marketing goals, including audience growth, engagement, and conversion objectives.
• Track and analyze performance metrics, providing regular reports on growth, engagement, reach, and campaign effectiveness.
• Utilize data insights to refine social media strategy, optimize content, and improve engagement across channels.

Collaboration and Brand Alignment

• Work closely with the Creative Director, marketing, and design teams to ensure all content aligns with the brand’s voice, aesthetics, and messaging.
• Coordinate with each concept’s management team to highlight key offerings, events, and unique aspects of the brand.
• Participate in brainstorming and content planning sessions, bringing fresh ideas and collaborating on content strategies that enhance our social presence.

Trend and Competitor Analysis

• Stay informed on social media trends, platform updates, and emerging technologies to keep the brand's social presence dynamic and up-to-date.
• Conduct regular competitive analyses to identify industry trends and benchmark performance.
• Propose new content types, formats, and platform opportunities based on industry trends and best practices.

Qualifications:

• Experience: 3-5 years of experience in social media management, preferably within the hospitality or lifestyle industry, with a strong portfolio of successful campaigns and content creation.
• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Skills: Proficiency in social media platforms and management tools, strong content creation abilities, excellent communication skills, and familiarity with analytics tools.
• Attributes: Highly collaborative, detail-oriented, proactive, and able to thrive in a fast-paced environment; a passion for storytelling and hospitality.

Location: 111 W. Hubbard St., Chicago, IL 60654

EEO Statement
• Celeste Group is an Equal Opportunity Employer
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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