Fourlane, Inc. is hiring: Senior Channel Marketer in Forest Park

1280 Kemper Meadow Dr, Parkdale, OH 45240, USA ● Cincinnati, OH, USA Req #4441

Friday, February 21, 2025

Job Summary

The Senior Channel Marketer analyzes retail sales data and channel activity to identify market trends and opportunities. The Senior Channel Marketer interprets data to offer recommendations for the development of channel marketing strategies. The Senior Channel Marketer leads large projects and a direct report to drive incremental revenue and margin growth. The Senior Channel Marketer develops new product and promotional tools to develop customer categories. The Senior Channel Marketer creates analyses to manage existing business and identify margin improvements. The Senior Channel Marketer develops sales forecasting reports.

Essential Job Functions *

• Leads two to three specific categories and channels, partnering cross-functionally to meet business objectives.
• Is the go-to expert to creatively resolve problems.
• Participates in the development and delivery of customer presentations, line reviews, and new program opportunities with a focus on creating promotional opportunities for the sales organization.
• Communicates regularly with the Sales staff to provide information, answer questions, and assist with issues within the retail channel. Project management for customer tasks is routine for this position.
• Develops, implements, and monitors marketing plans and promotions to ensure the achievement of objectives.
• Coordinates ongoing market and competitive research to identify consumer needs and understand changes in the industry to improve the company’s position in the marketplace.
• Establishes and oversees effective pricing strategies, using market-based pricing analysis.
• Recommends solutions that result in positive margin and revenue impact, with a solid understanding of profit and loss statements and key sales metrics to drive profit growth.
• Summarizes key financial information for decisions based on analytical insights.

* This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, unsafe work practices, and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

• Bachelor’s degree in marketing or the equivalent in education and experience.
• Six years of related experience in a manufacturing environment.
• Five years of related experience in retail distribution channels.
• Knowledge of the hardware industry is strongly recommended.

Competencies – Knowledge, Skills, and Abilities

• Identifies and analyzes problems; weighs relevance and accuracy of information; evaluates and generates alternative solutions; makes recommendations.
• Positively impacts the team and the organization by dealing effectively with pressure; remains optimistic and recovers quickly from setbacks.
• Shows a high degree of personal integrity, honesty, and ethical behavior; respects & protects confidential information; holds self-accountable for results.
• Builds and manages workforce based on organizational goals, budget considerations, and staffing needs; ensures that employees are appropriately recruited; manages and supports a diverse, multi-sector workforce and a variety of work situations.
• Assesses and recognizes own strengths and weaknesses; pursues self-development.

Operational Equipment

• Computer

Work Environment and Physical Demands

Office: Office setting. Seldom exposed to fumes or airborne particles. Loud working environment of the shop area. Functional vision and hearing required.

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