Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are seeking a Senior Creative Leader to drive the development of groundbreaking, integrated marketing campaigns that captivate audiences, elevate our brand and drive demand.
This is a high-impact, strategic role for a visionary leader who thrives at the intersection of storytelling, design, and digital/content innovation.
As the Senior Creative Leader, you will lead a team of best-in-class Creative Directors while also being hands-on in shaping and crafting compelling creative work. This role requires a player-coach mindset—you’ll not only guide the team but also roll up your sleeves to concept, refine, and push the work forward.
You will be responsible for ensuring that all creative outputs align with strategic business objectives while delivering world-class, audience-first storytelling across digital, social, experiential, and traditional media.
Responsibilities
- Lead the ideation, development, and execution of integrated marketing campaigns that drive brand awareness, engagement, and conversion.
- Provide creative leadership to a team of best-in-class Creative Directors, empowering them to lead their teams while ensuring alignment with the broader brand and campaign vision.
- Be a hands-on creative leader—whether it's concepting, refining messaging, or pushing the boundaries of design and storytelling.
- Ensure all campaign assets—across video, social, digital, print, OOH, experiential, and emerging platforms—are aligned, consistent, and impactful.
- Work closely with marketing, media, product, and other stakeholders to align creative vision with broader business goals.
- Serve as a thought leader and advocate for best-in-class creative, providing constructive feedback to elevate the work.
- Attract and retain top creative talent, ensuring a dynamic team capable of adapting to industry trends and evolving consumer behaviors.
- Work closely with production partners, agencies, and in-house teams to ensure high-quality execution of creative concepts.
- Advocate for innovative storytelling techniques and content formats across paid, owned, and earned channels.
Qualifications
- A minimum of 15 years of experience in the creative industry – including creative leadership roles, preferably in a brand-side marketing environment.
- A proven track record of leading and managing Creative Directors and cross-disciplinary creative teams.
- Strong ability to balance high-level strategic thinking with hands-on creative execution—a true player-coach approach.
- Expertise in storytelling, brand building, and multi-channel creative execution.
- Deep understanding of digital, social, and traditional media platforms and how to optimize creative for each.
- Excellent leadership, communication, and stakeholder management skills, with the ability to inspire teams and influence senior executives.
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
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