Join our Team
About this opportunity: Santa Clara, CA (Hybrid, minimum 60% in the office)
We are looking for a Strategic Marketing Director (the position must be based in the Ericsson office in Santa Clara) to join the North American M&C team. The successful candidate will play a pivotal role in shaping and executing strategic marketing initiatives that drive business growth and strengthen our market position.
This role requires a visionary leader with a strong background in planning and executing integrated marketing campaigns, partner marketing & strategy, and content marketing. The candidate will work closely with the core team to develop and implement multichannel marketing activities targeting CSPs, Hyperscalers, and supporting various local & global technology thought leadership initiatives emerging from our innovation center called D-15 in Silicon Valley. By leveraging their strategic thinking and expertise, the candidate will contribute to the development of innovative marketing strategies that align with our business objectives and drive measurable results.
What you will do:
- Co-develop & execute omnichannel marketing programs toward Tier-1 CSP (i.e. T-Mobile, etc.) to meet business objectives.
- Oversee relationships & collaborate with Hyperscaler (i.e. Google Cloud, etc.) to create and implement joint marketing strategies, including events, demo development, joint announcements, and launch plans for new products and services in collaboration business areas.
- Support with developing and managing strategic partnerships with key industry players and other technology partners around 5G ecosystem.
- Develop and activate various marketing materials, including blogs (including Partners), reports, testimonials, and presentations, to promote the company's offerings and thought leadership.
- Monitor and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
- Collaborate with local innovation center teams to ensure there is a cohesive pre-event (activation), at-event (onsite support like delivering of demo, registration, catering) and post-event strategy to increase engagement.
- Work with internal and external teams on creating marketing/thought leadership content that can be activated externally via digital/f2f channels such as events, social media, paid influence engagements, etc.
- Supporting local and global activities in-house (e.g., tours of the innovation center and coordination with on-site resources to support them).
- Collaborate with internal teams, in-house and external agencies to oversee the design and production of marketing materials from inception to deployment.
The skills you bring:
- Bachelor’s degree in business, marketing, or a related field.
- Minimum 10+ years of telecom or telecom adjacent ecosystem marketing (digital, brand) and Tech activation experience, in a B2B space.
- Tech-savvy with an aptitude for maximizing technology for communication and marketing.
- Partner-oriented mindset and strong partner marketing experience.
- Superior communication skills- verbal, written, listening in English and with the ability to inform and influence at all levels.
- Established project management skills: program development processes, timeline management, coordination of resources, and budget management.
- Working knowledge of MarTech tools such as webinar platforms (i.e., On24), A/V experience, Office (including SharePoint), Event Management software (i.e., Splash), Marketing automation (i.e., Marketo), social media tools/platforms, and Salesforce.