Amazon
Audience Insights Manager, Reputation Marketing & Insights
Amazon, Seattle, Washington, us, 98127
Description
As an Audience Insights Manager on the Reputation Marketing & Insights team you will build audiences for communications teams across Amazon, research their media consumption habits, and translate these data into communication strategies. You will focus on mining and developing new and existing streams of data about the habits, preferences, and patterns of key audiences. Using that information, you’ll partner with communication teams within Amazon to create tailored targeting strategies to reach those individuals. This role combines deep media landscape knowledge with practical data analysis to improve brand perception and message resonance. You will bring a data-driven mindset to help determine the optimal channel mix for reach a given audience and move the needle. You will also work with internal stakeholders and external partners to deliver measurable insights that demonstrate the success of your approach.
Key job responsibilities
Acting as the primary source of media insights about key audiences for communications teams
Partnering with communications teams across Amazon to translate insights into actionable strategic shifts
Designing and managing research initiatives like quantitative surveys with external agencies to gather actionable audience intelligence
Measuring and reporting on channel performance, audience engagement, and brand sentiment improvements to demonstrate ROI
Seeking opportunities to leverage audience data more powerfully through automation, integration, and new technologies
Working cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights
Staying on the leading edge of latest trends and opportunities in media and providing POVs on where our brand reputation campaigns have opportunities
*Creating clear, compelling reports and documents that translate complex data insights for stakeholders at all technical levels
About the team
Reputation Marketing & Insights is a team within Amazon's Communication & Corporate Responsibility organization that focuses on telling Amazon's story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.
Basic Qualifications
3+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Strong familiarity with qualitative and quantitative research techniques
Bachelors or equivalent
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Excellent written and verbal communication skills, with an ability to communicate plans to audiences that do not have a technical data background
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
As an Audience Insights Manager on the Reputation Marketing & Insights team you will build audiences for communications teams across Amazon, research their media consumption habits, and translate these data into communication strategies. You will focus on mining and developing new and existing streams of data about the habits, preferences, and patterns of key audiences. Using that information, you’ll partner with communication teams within Amazon to create tailored targeting strategies to reach those individuals. This role combines deep media landscape knowledge with practical data analysis to improve brand perception and message resonance. You will bring a data-driven mindset to help determine the optimal channel mix for reach a given audience and move the needle. You will also work with internal stakeholders and external partners to deliver measurable insights that demonstrate the success of your approach.
Key job responsibilities
Acting as the primary source of media insights about key audiences for communications teams
Partnering with communications teams across Amazon to translate insights into actionable strategic shifts
Designing and managing research initiatives like quantitative surveys with external agencies to gather actionable audience intelligence
Measuring and reporting on channel performance, audience engagement, and brand sentiment improvements to demonstrate ROI
Seeking opportunities to leverage audience data more powerfully through automation, integration, and new technologies
Working cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights
Staying on the leading edge of latest trends and opportunities in media and providing POVs on where our brand reputation campaigns have opportunities
*Creating clear, compelling reports and documents that translate complex data insights for stakeholders at all technical levels
About the team
Reputation Marketing & Insights is a team within Amazon's Communication & Corporate Responsibility organization that focuses on telling Amazon's story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.
Basic Qualifications
3+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Strong familiarity with qualitative and quantitative research techniques
Bachelors or equivalent
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Excellent written and verbal communication skills, with an ability to communicate plans to audiences that do not have a technical data background
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.