Marketing Automation Support Job at swipejobs LLC in Walkersville

Job Description:

PAY RANGE: $35.19 - $58.66

Our client is looking for operational marketing automation consulting; this role is to support in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A/B Tests with Adobe Marketo.

These activities are or could be:

Landing page and form building

Build up (concepted) Personalization Campaigns

Build up (concepted) A/B Tests for existing Campaigns

Set up and execute drip/nurture campaigns with complex logic

Audience Segmentation

Creation of lead scoring rules to drive conversions

Data hygiene to increase Marketo database and enhance delivery rates

Data enrichment

Database Optimization: support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.

Maintain marketing forms for compliance and optimization

Work within Wrike for marcom project management

Experience:

Marketo Certified Expert - required

B2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce.

Experience working within a matrix organization. Previous agency experience a plus.

A strong understanding of database structure, data hygiene, analytics, and attribution.

Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.

Working knowledge of HTML and CSS

In-depth knowledge of compliance regulation (eg, CAN-SPAM)

$ 46.93/hr

Remote23