Communications, Content & Events Specialist Job at Virginia Community Healthcare

POSITION: Communications, Content & Events Specialist

REPORTS TO: Manager of Marketing, Communications, and Member Learning Programs

FLSA STATUS: Exempt

PREPARED/REVISED: February 2025

SUMMARY

Reporting to the Manager of Marketing, Communications, and Member Learning Programs, the Communications, Content & Events Specialist develops and deploys effective communications, engagement, outreach strategies and tools to benefit the Association’s community health center members and the communities they serve and supports planning and implementation of special events consistent with the policies, goals and objectives established by its Board of Directors and Chief Executive Officer.

ESSENTIAL DUTIES AND RESPONSIBILITIES

All activities support the department’s jointly developed goals and objectives and work plan.

Content Creation:

Develops culturally competent video, digital and printed content for use by the Association and member health centers in pursuit of their missions, including but not limited to:

• Patient recruitment
• Provider recruitment
• Patient education
• Health promotion
• Community health thought leadership

Newsletter:

Assists in content creation, curation and editing for Association bi-monthly e-newsletter.

Social Media:

Manages the Association’s current and future social media channels. Monitors media for appropriate content and trends and develops and deploys posts both in real-time and on a planned schedule.

Event and Celebration Planning, Promotion and Execution:

Participates in the planning and execution of Association sponsored events, such as annual conference, other virtual and in-person events and “recognition weeks.”

Podcast Planning and Scheduling:

Working with the CEO and Manager, create an annual podcast schedule, assist in guest recruitment, preparation and finalization of Association podcast to ensure timely release. Tracks analytics and reports to Association leadership.

Web Content Management:

Responsible for creating, managing, and optimizing web content across various platforms. This role involves collaborating with cross-functional teams to ensure that all web content aligns with Association brand messaging and marketing strategies.

• Create, edit, and publish high-quality web content, including articles, blog posts, and multimedia elements.
• Optimize web content for search engines (SEO) to improve visibility and ranking.
• Analyze web performance metrics and user feedback to inform content updates and enhancements.
• Collaborate with designers, developers, and marketers to ensure a cohesive online presence.
• Remain current with industry trends and best practices in web content and digital marketing.

Graphic Design:

Responsible for creating compelling visual content that effectively communicates Association brand messages. Key responsibilities include developing graphics, one-pagers, brochures, etc. for various media, collaborating with team members to support Association marketing initiatives, and ensuring all designs align with Association visual identity.

Association Representation:

Represents the Association, as requested at various events, work groups and committees, including VCHA communications groups, NACHC and state of Virginia groups.

Other Duties as Assigned:

Support in additional projects and events as requested by manager and CEO.

QUALIFICATIONS

Education and/or Experience:

Bachelor’s degree in Communications, Public Relations, Marketing or other related genre preferred with a minimum of 2 years’ additional related work experience. Equivalent combinations of education and work experience will be considered.

Non-Technical Skills/Knowledge:

• Ability to manage multiple concurrent projects with minimal supervision.
• Demonstrated ability to meet deadlines and complete projects in a timely manner.
• Excellent organizational skills.
• Attention to detail.
• Excellent oral and written communication skills.
• Ability to show innovation and creativity when problem solving or brainstorming.
• Strong collaboration and teamwork skills.

Technical Skills/Knowledge:

• Superb business writing skills.
• Extensive experience using business software, particularly Microsoft Office Suite.
• Experience with design and video editing software.
• Strong understanding of design principles and visual communication.
• Proficiency in graphic design software (e.g., Adobe Creative Suite).
• Working knowledge of WordPress and other web-content software platforms.
• Ability to work with database software efficiently and accurately.
• Ability to conduct Internet research and report findings.
• Competence with the use of computer software related to marketing, publishing, web development, web servers, communications and graphics.
• Ability to read, analyze and interpret general business periodicals, professional journals, technical manuals, and government regulations.
• Ability to write reports and business correspondence.
• Ability to effectively and independently communicate information and respond to inquiries from members, vendors, elected officials, regulatory agencies, and the general public in a timely manner.

CERTIFICATES, LICENSES, REGISTRATIONS

Must have valid state-issued driver’s license and others as appropriate.

SUPERVISION

No supervisory role.

PHYSICAL DEMANDS

The physical requirements of the position are representative of those that must be met by an employee to successfully perform the essential functions of the job. These include but are not limited to sitting for long periods of time, standing, bending, lifting up to 40lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

TRAVEL REQUIREMENTS

Travel for this position is currently moderate, time outside of regular weekday schedule will be required some evenings and/or weekends.

WORK HOURS

This is a full time 40 hours per week position. The employee will work 8 hours per day primarily Mondays through Fridays, except where special projects and events may require occasional evening/weekend.