Collective Alternative is hiring: Social Media Specialist in Indianapolis
Collective Alternative, Indianapolis, IN, United States, 46262
Job Description
Social Media Specialist Job Description
Collective Alternative (CA), a full-service marketing, public relations and advertising agency located in Indianapolis, Indiana is seeking a Social Media Specialist to serve as part of a dynamic, creative and collaborative team.
Established in 2008, we specialize in creating comprehensive grassroots marketing strategies for small-to-medium-sized local businesses with a commitment to creating meaningful relationships and delivering valuable results. We serve a client base that spans a wide range of industries. Our office is located in the buzzing area of Fort Benjamin Harrison, surrounded by a beautiful state park, great local restaurants, historic relevance and thriving local businesses. At CA, we think creatively, work passionately and are ready to welcome new talent to our team!
Job Overview:
As our Social Media Specialist, you must be a marketing professional with a strong writing background and desire to learn. In this role, you will conduct thorough research, develop engaging content for a wide variety of industries and stay up-to-date on the latest marketing/social media trends. You will work closely with our content team and other internal departments to strategize, build and execute social media strategies through competitive and audience research. Plus, set up, optimize and monitor company pages within each social media platform.
Duties and Responsibilities:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Write and proofread social media posts for a variety of tones, styles and structures along with creating editorial calendars and syndication schedules
Generate, edit, publish and share daily content for a variety of clients (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content
Continuously improve by capturing, analyzing and reporting the appropriate social data/metrics, insights and best practices, then acting on the information
Collaborate with other departments to manage online reputation
Monitor industry-related topics and publications to stay current with trends and identify new content topics of interest
Identify client needs and gaps in our social media strategy and recommend new ideas
Requirements:
Bachelor’s degree in journalism, marketing, public relations, communications or related field
2 years of professional experience working in social media marketing or as a digital media specialist
Confident in ability to write for a wide variety of industries and produce creative content
Provide a portfolio of social media calendars and engagement
Excellent research, writing and editing skills
Proficiency in social media platforms and distribution platforms
Ability to manage and work on multiple projects and be flexible with changing demands
Desire to work in a fast-paced, forward-thinking environment
Reliable, goal-oriented and deadline driven
Must love dogs!
Job Type: Full-time
Schedule: Monday to Friday, 8am-5pm
Benefits:
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Education:
Bachelor's (Preferred)
Pay: $40,000.00 - $50,000.00 per year
Experience:
Social media marketing: 1 year (Preferred)
Writing: 1 year (Preferred)
Work Location: In person