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Tandym Group

Tandym Group is hiring: Social Media Manager in New York

Tandym Group, New York, NY, United States, 10261

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A top audio entertainment company is looking for a Social Media Manager to join their team. As the Social Media Manager, you'll play a pivotal role in increasing brand awareness across priority channels like LinkedIn, Twitter, and Instagram. You'll be responsible for shaping the brand's online presence, crafting engaging content, and managing the end-to-end social strategy.

Responsibilities:

  • Develop and execute end-to-end social media strategy for both paid and organic channels, promoting all the organizations value propositions
  • Create and manage monthly content calendars, project manage design team for social assets and compile weekly performance reports
  • Post daily content across primary channels (LinkedIn, Twitter, Instagram Stories) and curate relevant industry articles for resharing
  • Write captivating captions for day-to-day posts and collaborate on larger campaign socials with the Copywriter
  • Input design tickets for social assets, oversee edits with designers, and ensure alignment with the content calendar
  • Monitor engagement with content across the brands and respond to relevant comments, messages, and mentions
  • Generate weekly performance reports using Sprout and create campaign wrap reports to highlight social results and insights
  • Manage paid social campaigns, including budget allocation, audience targeting, and reporting
  • Attend team meetings, serve as the gatekeeper for social channels, and lead social initiatives for upcoming campaigns

Qualifications:

  • Passion for Social Media and understanding of content that resonates with audiences
  • Strong skills in Copywriting with an awareness of tone, length, and slang for different channels
  • Ability to advocate for key creative assets and collaborate with design teams
  • Experience making B2B marketing engaging and fun, with a keen eye for creative content
  • Proficiency in researching and testing new social platforms
  • Collaboration with Events, Product, and Sales teams to drive excitement and word-of-mouth for launches
  • Ability to pivot strategies based on analysis and changes in audience behavior

Desired Skills:

  • Experience in B2B Social Media