FUJIFILM
Fujifilm Marketing Comm Mgr, Endoscopy Cheyenne, Wyoming Apply Now The Marketing Communications Manager is responsible for planning, organizing, developing, implementing, and measuring the effectiveness of all marketing communications materials and campaigns across an exciting portfolio of innovative and market-leading products in Core and Interventional GI within the Endoscopy division of FUJIFILM Healthcare Americas Corporation. This includes a variety of external and internal channels such as web, email, social media, advertising, events, and video. This role develops and employs effective, results-driven marketing and communications strategies and engaging content in support of lead generation, sales enablement, and building brand credibility. The Marketing Communications Manager will partner with and belong to an exceptionally engaged, skilled, and motivated team, working collaboratively with team leaders, Subject Matter Experts (SMEs), Marketing & Communications team members, business stakeholders, and vendors to develop and manage content from inception through final deployment, with ongoing review and measurement of communications effectiveness. This role reports to the Director, Marketing & Communications in the Endoscopy division.
The following information aims to provide potential candidates with a better understanding of the requirements for this role. Company Overview FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm’s innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The company is headquartered in Lexington, Massachusetts. Job Description Duties and Responsibilities: Develop and deploy engaging content for the Core and Interventional GI Endoscopy lines of business for marketing communications and sales enablement. (70% of the time) Develop and deploy strategies for the communication of new product launches in support of sales enablement, market awareness, and lead generation. Develop and deploy communication campaigns for existing key products and services within the GI and Interventional endoscopy portfolios. Understand marketing business objectives as articulated by leadership, manager, and SMEs to articulate and incorporate the value proposition and differentiators for the innovative Core GI and Interventional products and services. Develop and/or edit relevant and compelling digital marketing content for the Endoscopy division website, microsites, landing pages, video, email, advertising, marketing presentations, etc. Participate in and lead the development of Core and Interventional GI marketing communications campaign planning through to execution and reporting on results. Qualifications: Bachelor’s degree in marketing, Communications, Public Relations, or Business is required. 5+ years’ experience in a marketing communications manager role in healthcare, medical device preferred, or endoscopy is a plus. 10+ years of writing experience in the healthcare industry is required. Exceptional written, verbal, and presentation communications skills are required. Proven ability to develop creative marketing content, strategies, and approaches to work. Strong organizational skills to work on multiple projects simultaneously. Proficient in utilizing MS Office Suite, including Word, Excel, and PowerPoint. Travel: This role can be remote (Eastern Time zone location strongly preferred) and requires less than 15% travel.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role. Company Overview FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm’s innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The company is headquartered in Lexington, Massachusetts. Job Description Duties and Responsibilities: Develop and deploy engaging content for the Core and Interventional GI Endoscopy lines of business for marketing communications and sales enablement. (70% of the time) Develop and deploy strategies for the communication of new product launches in support of sales enablement, market awareness, and lead generation. Develop and deploy communication campaigns for existing key products and services within the GI and Interventional endoscopy portfolios. Understand marketing business objectives as articulated by leadership, manager, and SMEs to articulate and incorporate the value proposition and differentiators for the innovative Core GI and Interventional products and services. Develop and/or edit relevant and compelling digital marketing content for the Endoscopy division website, microsites, landing pages, video, email, advertising, marketing presentations, etc. Participate in and lead the development of Core and Interventional GI marketing communications campaign planning through to execution and reporting on results. Qualifications: Bachelor’s degree in marketing, Communications, Public Relations, or Business is required. 5+ years’ experience in a marketing communications manager role in healthcare, medical device preferred, or endoscopy is a plus. 10+ years of writing experience in the healthcare industry is required. Exceptional written, verbal, and presentation communications skills are required. Proven ability to develop creative marketing content, strategies, and approaches to work. Strong organizational skills to work on multiple projects simultaneously. Proficient in utilizing MS Office Suite, including Word, Excel, and PowerPoint. Travel: This role can be remote (Eastern Time zone location strongly preferred) and requires less than 15% travel.
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