Cloudera
Sr. Field Marketing Manager, Public Sector
Cloudera, Washington, District of Columbia, us, 20022
Sr. Field Marketing Manager, Public Sector
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description. Job Overview At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises. As the Public Sector Sr. Field Marketing Leader, you will be the strategic partner to sales, serving as the 'go-to' marketing point-of-contact for the US Public Sector. Reporting to the SVP, Field Marketing & Operations, you will work in a fast-paced, agile, and collaborative marketing environment. You will be responsible for developing a prioritized marketing plan to achieve sales goals and marketing performance indicators (KPIs) across Federal Civilian, Defense, Intel, and SLED market segments. Key Responsibilities As a Field Marketing Manager you will: Closely align with sales on regional sales goals, keep a pulse on business needs and form insights. Develop a regional plan that encompasses the full marketing investment mix aligned to company GTM priorities with strategy and purpose, in partnership with the extended marketing team and partners. Implement a mix of marketing tactics to fuel growth and accelerate deals including 1:1 ABM, in-person events (Cloudera led and 3rd party sponsored), meeting/calling programs and more to increase brand & demand, expand and retain customers, accelerate deals and penetrate new logo accounts. Execute events and campaign pre, during, and post-event strategy with operational excellence. Oversee the development of relevant content for specific public sector customer needs. Interlock cross marketing to collaborate on the GTM plan and drive velocity through the demand funnel. Team with Product Marketing to leverage approved messaging and ensure alignment to Public Sector. Be the lead with our primary Public Sector partner Carahsoft to drive our investment strategy, process, and results. Measure, analyze and evaluate performance against KPIs and goals to continually optimize results, deliver actionable insights, and make data-driven decisions to continually improve outcomes. Manage budget forecasting and spend. Drive pipeline outcomes and marketing ROI. Be an ambassador for brand and compliance. Oversee the demand funnel to increase velocity to close. Qualifications We're excited about you if you have: BS/BA in business, marketing, or communications. 5+ years in field marketing. Additional experience in Digital Campaigns, Events, or Partner Marketing is ideal. Strong knowledge and experience across Federal Civilian, Defense, Intel, and SLED market segments. Experience in tech software marketing is ideal. Sales experience is a plus. Ability to build and execute a strategic GTM collaborative marketing plan including in-person events and account-based marketing. Excellent interpersonal skills - can work well cross-functionally and with diverse audiences to achieve collaborative objectives. What You Can Expect From Us
Generous PTO Policy. Support work-life balance with
Unplugged Days . Flexible WFH Policy. Mental & Physical Wellness programs. Phone and Internet Reimbursement program. Access to Continued Career Development. Comprehensive Benefits and Competitive Packages. Paid Volunteer Time. Employee Resource Groups. Cloudera is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description. Job Overview At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises. As the Public Sector Sr. Field Marketing Leader, you will be the strategic partner to sales, serving as the 'go-to' marketing point-of-contact for the US Public Sector. Reporting to the SVP, Field Marketing & Operations, you will work in a fast-paced, agile, and collaborative marketing environment. You will be responsible for developing a prioritized marketing plan to achieve sales goals and marketing performance indicators (KPIs) across Federal Civilian, Defense, Intel, and SLED market segments. Key Responsibilities As a Field Marketing Manager you will: Closely align with sales on regional sales goals, keep a pulse on business needs and form insights. Develop a regional plan that encompasses the full marketing investment mix aligned to company GTM priorities with strategy and purpose, in partnership with the extended marketing team and partners. Implement a mix of marketing tactics to fuel growth and accelerate deals including 1:1 ABM, in-person events (Cloudera led and 3rd party sponsored), meeting/calling programs and more to increase brand & demand, expand and retain customers, accelerate deals and penetrate new logo accounts. Execute events and campaign pre, during, and post-event strategy with operational excellence. Oversee the development of relevant content for specific public sector customer needs. Interlock cross marketing to collaborate on the GTM plan and drive velocity through the demand funnel. Team with Product Marketing to leverage approved messaging and ensure alignment to Public Sector. Be the lead with our primary Public Sector partner Carahsoft to drive our investment strategy, process, and results. Measure, analyze and evaluate performance against KPIs and goals to continually optimize results, deliver actionable insights, and make data-driven decisions to continually improve outcomes. Manage budget forecasting and spend. Drive pipeline outcomes and marketing ROI. Be an ambassador for brand and compliance. Oversee the demand funnel to increase velocity to close. Qualifications We're excited about you if you have: BS/BA in business, marketing, or communications. 5+ years in field marketing. Additional experience in Digital Campaigns, Events, or Partner Marketing is ideal. Strong knowledge and experience across Federal Civilian, Defense, Intel, and SLED market segments. Experience in tech software marketing is ideal. Sales experience is a plus. Ability to build and execute a strategic GTM collaborative marketing plan including in-person events and account-based marketing. Excellent interpersonal skills - can work well cross-functionally and with diverse audiences to achieve collaborative objectives. What You Can Expect From Us
Generous PTO Policy. Support work-life balance with
Unplugged Days . Flexible WFH Policy. Mental & Physical Wellness programs. Phone and Internet Reimbursement program. Access to Continued Career Development. Comprehensive Benefits and Competitive Packages. Paid Volunteer Time. Employee Resource Groups. Cloudera is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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