Fender Musical Instruments Corporation
CRM Marketing Specialist
Fender Musical Instruments Corporation, Los Angeles, California, United States, 90079
Fender Musical Instruments Corporation
is a world-famous brand with offices across the globe. Within
Fender Musical Instruments Corporation’s
("FMIC") CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.
If the following job requirements and experience match your skills, please ensure you apply promptly. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally. We are searching for an analytical and creative
CRM Marketing Specialist
based in
Hollywood, California.
This role will largely focus on end-to-end production of email, SMS, and on-site campaigns that drive engagement and sales for Fender eCommerce. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, A/B testing, and customer databases. This role will be able to work remotely for the majority of the time, but must be local to Los Angeles, CA to be onsite in our Hollywood office as needed. Essential Functions: Create and execute campaigns across email, push, in-app messaging, SMS, and additional channels to grow our overall customer lifetime value. Strategize, create, code, and deploy Fender emails. Collaborate with Marketing, eCommerce, Product, Analytics, and Design teams to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancements. Drive ongoing optimization through a comprehensive A/B testing strategy, including developing best practices, and sharing learnings across the team. Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval, and deployment. Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high-quality campaigns. Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging, and overall user experience. Track and report on various CRM campaign metrics on a daily/weekly basis. Additional duties as assigned. Qualifications: BA/BS in Marketing, Communications, or related field. 2-3 years of experience in email marketing, loyalty, or CRM roles. Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider. Experience managing projects through Workfront, Trello, JIRA, or similar platforms. Comfortable with Excel and other data analysis tools such as Tableau and Amplitude. Proven ability to juggle multiple projects and maintain a sharp attention to detail. Effective cross-functional communication and organizational navigation. Enthusiastic, goal-oriented, and team-driven. About Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers, and distributors, whose portfolio of brands includes Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor. The current pay scale for this position is $60,500-$80,000. Apply for this job First Name * Last Name * Email * Phone * Location (City) * Resume/CV * LinkedIn Profile Website Are you legally authorized to work in the country you are applying? * Will you now or in the future require immigration sponsorship for employment visa status? * When are you available to start? * How did you hear about us? * If Referral or Other please specify:
#J-18808-Ljbffr
is a world-famous brand with offices across the globe. Within
Fender Musical Instruments Corporation’s
("FMIC") CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.
If the following job requirements and experience match your skills, please ensure you apply promptly. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally. We are searching for an analytical and creative
CRM Marketing Specialist
based in
Hollywood, California.
This role will largely focus on end-to-end production of email, SMS, and on-site campaigns that drive engagement and sales for Fender eCommerce. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, A/B testing, and customer databases. This role will be able to work remotely for the majority of the time, but must be local to Los Angeles, CA to be onsite in our Hollywood office as needed. Essential Functions: Create and execute campaigns across email, push, in-app messaging, SMS, and additional channels to grow our overall customer lifetime value. Strategize, create, code, and deploy Fender emails. Collaborate with Marketing, eCommerce, Product, Analytics, and Design teams to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancements. Drive ongoing optimization through a comprehensive A/B testing strategy, including developing best practices, and sharing learnings across the team. Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval, and deployment. Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high-quality campaigns. Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging, and overall user experience. Track and report on various CRM campaign metrics on a daily/weekly basis. Additional duties as assigned. Qualifications: BA/BS in Marketing, Communications, or related field. 2-3 years of experience in email marketing, loyalty, or CRM roles. Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider. Experience managing projects through Workfront, Trello, JIRA, or similar platforms. Comfortable with Excel and other data analysis tools such as Tableau and Amplitude. Proven ability to juggle multiple projects and maintain a sharp attention to detail. Effective cross-functional communication and organizational navigation. Enthusiastic, goal-oriented, and team-driven. About Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers, and distributors, whose portfolio of brands includes Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor. The current pay scale for this position is $60,500-$80,000. Apply for this job First Name * Last Name * Email * Phone * Location (City) * Resume/CV * LinkedIn Profile Website Are you legally authorized to work in the country you are applying? * Will you now or in the future require immigration sponsorship for employment visa status? * When are you available to start? * How did you hear about us? * If Referral or Other please specify:
#J-18808-Ljbffr