Five Star Franchising
Description
If you want to know about the requirements for this role, read on for all the relevant information.
Bio-One, a brand of Five Star Franchising, is seeking an experienced and proactive Brand Marketing Director to lead franchisee marketing efforts. Working within the Five Star Franchising Marketing structure, this role reports to the VP of Marketing for Five Star Franchising and works closely with the in-house marketing team and the Bio-One Brand President.
This individual will work closely with franchisees to train, diagnose, and provide guidance and support for overall marketing within the local market, as well as will be tasked with the development and implementation of marketing programs, processes, and systems that will help drive lead generation for all Bio-One franchisees and promote the overall growth of the Bio-One brand.
Bio-One is a biohazard cleanup and decontamination service company that thrives by remembering its core value: help first, business second. Our goal has always been to provide high-quality services with trained technicians who believe in our business values. Looking For a Candidate Who Possesses These Traits
An experienced marketing leader in the franchise space, preferably with Home Services or Restoration experience Deep experience is working with and through many stakeholders/customers. Agency experience is valued Passionate about learning. Always exploring and developing new ideas to help improve marketing programs A confident leader and business partner for the brand leadership team Comfortable with the key metrics used to analyze business and marketing performance An excellent communicator no matter the audience Roles And Responsibilities
Work with Five Star Marketing to develop successful strategies and campaigns that attract new customers, keep current clients, and help promote the brand. Coordinate with Five Star Marketing and franchise owners to accomplish important marketing goals and objectives. Communicate clearly with franchise owners and create a marketing plan with owners. Help to address and resolve ongoing franchise owner needs concerns, and questions related to their marketing plan. Work with Five Star Marketing to develop rich Google EAT content, messaging, media, websites, mailers, and other marketing materials. Conduct thorough research, discoveries, and analysis, and use frameworks to develop target customer personas and establish positioning and messaging. Continually review changes to the market, consumer trends, and the activities of competitors, making recommendations for the marketing plan if necessary. Collaborate with Five Star Marketing and brand executives to make high-level decisions regarding the ad fund marketing budgets, ongoing marketing strategies, and initiatives. Help to create and maintain a successful brand and image that attracts customers to the product or service - PR, Messaging, Positioning, and research. Identify new potential customers and target audiences, lead sources, and mediums for marketing programs to target. Analyze marketing data to find important trends. Manage and develop a Brand Marketing Specialist. Benefits
Health Insurance Paid Time-Off Requirements
Experience:
7+ Years of Brand Marketing Experience with 2+ years in a leadership role Work Location:
On-site in office in Springville, Utah, 4+ days a week Commitment to the Five Star Franchising Company Culture and DRIVE Values:
Driven We are obsessed with performance, relentless and driven. We are focused on results and passionate about learning. We reject the average.
Real We are willing to push back, while being authentic and accountable. We see it. Own it. Solve it. Do it.
Innovative We have Grit, Moxie, and Street Smarts. Experienced problem solvers. We see opportunities vs problems.
Vital We are dependable. Committed, and supportive. As team players we collaborate and be part of the solution.
Enthusiastic We put people first, stay positive and have fun. We show we care by uplifting and inspiring each other. We have respect for each other.
#J-18808-Ljbffr
If you want to know about the requirements for this role, read on for all the relevant information.
Bio-One, a brand of Five Star Franchising, is seeking an experienced and proactive Brand Marketing Director to lead franchisee marketing efforts. Working within the Five Star Franchising Marketing structure, this role reports to the VP of Marketing for Five Star Franchising and works closely with the in-house marketing team and the Bio-One Brand President.
This individual will work closely with franchisees to train, diagnose, and provide guidance and support for overall marketing within the local market, as well as will be tasked with the development and implementation of marketing programs, processes, and systems that will help drive lead generation for all Bio-One franchisees and promote the overall growth of the Bio-One brand.
Bio-One is a biohazard cleanup and decontamination service company that thrives by remembering its core value: help first, business second. Our goal has always been to provide high-quality services with trained technicians who believe in our business values. Looking For a Candidate Who Possesses These Traits
An experienced marketing leader in the franchise space, preferably with Home Services or Restoration experience Deep experience is working with and through many stakeholders/customers. Agency experience is valued Passionate about learning. Always exploring and developing new ideas to help improve marketing programs A confident leader and business partner for the brand leadership team Comfortable with the key metrics used to analyze business and marketing performance An excellent communicator no matter the audience Roles And Responsibilities
Work with Five Star Marketing to develop successful strategies and campaigns that attract new customers, keep current clients, and help promote the brand. Coordinate with Five Star Marketing and franchise owners to accomplish important marketing goals and objectives. Communicate clearly with franchise owners and create a marketing plan with owners. Help to address and resolve ongoing franchise owner needs concerns, and questions related to their marketing plan. Work with Five Star Marketing to develop rich Google EAT content, messaging, media, websites, mailers, and other marketing materials. Conduct thorough research, discoveries, and analysis, and use frameworks to develop target customer personas and establish positioning and messaging. Continually review changes to the market, consumer trends, and the activities of competitors, making recommendations for the marketing plan if necessary. Collaborate with Five Star Marketing and brand executives to make high-level decisions regarding the ad fund marketing budgets, ongoing marketing strategies, and initiatives. Help to create and maintain a successful brand and image that attracts customers to the product or service - PR, Messaging, Positioning, and research. Identify new potential customers and target audiences, lead sources, and mediums for marketing programs to target. Analyze marketing data to find important trends. Manage and develop a Brand Marketing Specialist. Benefits
Health Insurance Paid Time-Off Requirements
Experience:
7+ Years of Brand Marketing Experience with 2+ years in a leadership role Work Location:
On-site in office in Springville, Utah, 4+ days a week Commitment to the Five Star Franchising Company Culture and DRIVE Values:
Driven We are obsessed with performance, relentless and driven. We are focused on results and passionate about learning. We reject the average.
Real We are willing to push back, while being authentic and accountable. We see it. Own it. Solve it. Do it.
Innovative We have Grit, Moxie, and Street Smarts. Experienced problem solvers. We see opportunities vs problems.
Vital We are dependable. Committed, and supportive. As team players we collaborate and be part of the solution.
Enthusiastic We put people first, stay positive and have fun. We show we care by uplifting and inspiring each other. We have respect for each other.
#J-18808-Ljbffr