Saxon Global is hiring: Product Marketing Manager in Hoboken

Product Marketing Manager - Digital Advertising

Location: Hoboken, New Jersey (Hybrid)
Client: Bank Of America

Rate: $ 60 /hr C2C

Visa: USC GC

Position Summary

We are seeking an experienced and strategic Product Marketing Manager to partner with internal teams and product management to develop and execute go-to-market (GTM) strategies for our suite of digital advertising products. This role will involve closely collaborating with cross-functional teams to craft compelling messaging, positioning, and sales enablement content, with a strong focus on driving product adoption and revenue growth. The ideal candidate will have a strong background in B2B software or digital advertising, combined with excellent communication, analytical, and project management skills.

Key Responsibilities

• Collaborate with Product Management: Align with product management to understand customer needs and challenges, translating these into effective product features, benefits, and messaging.
• Go-To-Market Strategy: Develop and implement GTM strategies, including positioning, use cases, and sales enablement materials for product releases and enhancements.
• Product Messaging & Positioning: Create compelling product messaging and positioning that articulates Connect's value proposition, for use in case studies, pitch decks, and other customer-facing materials.
• Market Research & Insights: Conduct and analyze both primary and secondary research to gather insights on customer segments and market trends. Share findings with internal teams to drive informed decision-making.
• Customer Advocacy: Serve as the voice of the customer, advocating for their needs and using research to deepen the understanding of customer segments.
• MRDs & PRDs: Work with product stakeholders to support the development of Market Requirements Documents (MRDs) and Product Requirements Documents (PRDs) to define product priorities and requirements.
• Product Launches: Support the planning and execution of product launches at various stages, including alpha, beta, and general availability (GA).
• Sales Enablement: Lead efforts to educate and enable sales teams by developing internal resources and working closely with marketing and training teams.
• Thought Leadership: Contribute to the development of thought leadership content that reflects market and competitive trends, enhancing the company's position in the industry.

Minimum Qualifications

• Experience: 5-7 years of experience in product marketing, with at least 3 years in digital advertising or B2B software.
• Industry Expertise: Strong preference for experience in adtech, martech, and related technology ecosystems, including digital media, SaaS, and agencies.
• Technical Understanding: Solid knowledge of advertising platforms, frameworks, and technologies leveraged by advertisers and brands.
• Cross-Functional Collaboration: Proven ability to partner with product management, marketing, and sales teams to ensure alignment and successful execution of marketing strategies.
• Adaptability: Comfortable working in a fast-paced, constantly evolving environment.
• Communication: Exceptional written and verbal communication skills, with experience creating compelling presentations and content for both internal and external audiences.
• Analytical Skills: Strong analytical and data-driven mindset with a strategic approach to problem-solving.
• Project Management: Highly organized, outcome-focused, and able to manage multiple projects with competing deadlines.
• Technical Skills: Proficient in Microsoft Office applications (Excel, PowerPoint, Word, Outlook).

Skills

• Product Management
• Communications & Storytelling
• Go-To-Market (GTM) Strategy
• Sales Enablement
• Market Research & Insights
• Competitive Analysis
• Project Management

Preferred Qualifications

• Experience in product marketing for digital advertising or SaaS solutions.
• Understanding of the latest trends in digital advertising and technology platforms.