Insight Global
Marketing Cloud Intelligence Analyst
Insight Global, Saint Paul, Minnesota, United States, 55130
Job Description
Insight Global is seeking a Salesforce Marketing Analytics Analyst to join a large Healthcare client of ours. This role will help establish key performance indicators (KPIs) and measurement for the Marketing & Communications department, with the goal of showing how the department overall produces ROI and contributes to company growth. This role will report into the Customer & Marketing Insights team within the Marketing & Communications department. While there are staff already within the broader Marketing & Communications team that provide measures and KPIs specific to their areas (e.g., web analytics), the purpose of this role is to pull all of the data across the department together to help show its combined contribution. There are currently no dedicated staff to this effort within Marketing & Communications.
Day to day tasks include the following:
-Consulting with marketing partners on department goals and recommending go-forward KPIs/analytics and related dashboards
-Finishing data model build-out in Salesforce Marketing Cloud Intelligence, partnering internally with data owners to establish API connections
-Building main cross-department KPI dashboard in Salesforce Marketing Cloud Intelligence to show both key operational metrics and ROI
-Building other drill-down dashboards as needed
-Working closely with Marketing partners who support and measure KPIs specific to their areas of expertise, e.g., mail campaign KPIs, web analytics.
This position is paying between 40-55/hr
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
-3-5+ years of experience in Marketing Analytics
Experience with Salesforce Marketing Cloud Intelligence
Familiarity with Salesforce Marketing Cloud or Pardot
Experience working with Salesforce and/or Dynamics CRMs
Familiarity with Hubspot
Comfort with ambiguity
Self-directed, requiring minimal supervision
-Strong interpersonal and consulting skills
Ability to earn peoples trust and work collaboratively across all departments and all seniority levels
-Exceptional analytical and reporting capabilities
-Curiosity to dig into data
-Ability to synthesize and organize complex information into clear and concise dashboards that communicate actionable insights and recommendations to influence leadership
-Exceptional communication skills with ability to communicate complex information to a variety of audiences
-Exceptional project management skills and high detail orientation -Experience proving out the contribution of marketing departments to company growth
-Consulting experience
-Experience working in the healthcare field or for a PBM null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
Insight Global is seeking a Salesforce Marketing Analytics Analyst to join a large Healthcare client of ours. This role will help establish key performance indicators (KPIs) and measurement for the Marketing & Communications department, with the goal of showing how the department overall produces ROI and contributes to company growth. This role will report into the Customer & Marketing Insights team within the Marketing & Communications department. While there are staff already within the broader Marketing & Communications team that provide measures and KPIs specific to their areas (e.g., web analytics), the purpose of this role is to pull all of the data across the department together to help show its combined contribution. There are currently no dedicated staff to this effort within Marketing & Communications.
Day to day tasks include the following:
-Consulting with marketing partners on department goals and recommending go-forward KPIs/analytics and related dashboards
-Finishing data model build-out in Salesforce Marketing Cloud Intelligence, partnering internally with data owners to establish API connections
-Building main cross-department KPI dashboard in Salesforce Marketing Cloud Intelligence to show both key operational metrics and ROI
-Building other drill-down dashboards as needed
-Working closely with Marketing partners who support and measure KPIs specific to their areas of expertise, e.g., mail campaign KPIs, web analytics.
This position is paying between 40-55/hr
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
-3-5+ years of experience in Marketing Analytics
Experience with Salesforce Marketing Cloud Intelligence
Familiarity with Salesforce Marketing Cloud or Pardot
Experience working with Salesforce and/or Dynamics CRMs
Familiarity with Hubspot
Comfort with ambiguity
Self-directed, requiring minimal supervision
-Strong interpersonal and consulting skills
Ability to earn peoples trust and work collaboratively across all departments and all seniority levels
-Exceptional analytical and reporting capabilities
-Curiosity to dig into data
-Ability to synthesize and organize complex information into clear and concise dashboards that communicate actionable insights and recommendations to influence leadership
-Exceptional communication skills with ability to communicate complex information to a variety of audiences
-Exceptional project management skills and high detail orientation -Experience proving out the contribution of marketing departments to company growth
-Consulting experience
-Experience working in the healthcare field or for a PBM null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.