L Oreal USA
Manager, Marketing - Consumer Connections (L'Oreal Paris Cosmetics)
L Oreal USA, New York, New York, us, 10261
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Manager, Marketing - Consumer Connections (L'Oreal Paris Cosmetics)
New York, NY, New York
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=199686)
Back
Permanent
New York
New York, NY
Digital
Full - Time
26-Feb-2025
Marketing Manager – Consumer Connections
L’Oreal Paris Cosmetics
Division:
Consumer Products
Location:
Hudson Yards, NYC
Reports To:
Director, Social & Influencer
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty
in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.
Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
Marketing at L’Oréal is about triggering real emotion!
We create personalized brand experiences online and offline that make our consumers the heroes of our brand story.
Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do:
The Marketing Manager, Consumer Connections plays a vital role in translating the L’Oreal Paris Cosmetics marketing strategy to the consumer.
This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Marketing Manager’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing.
In alignment with franchise leads on the US and DMI Marketing teams the Marketing Manager will support campaign development, develop innovative activation programs and share insights into how the consumer mindset is evolving in real-time.
Job Responsibilities:
Partner with Brand Marketing, DMI and Brand Engagement to build and execute engaging and exciting consumer-driven activations which move at the speed of culture
Be at the forefront of what is happening in culture and propose new first-to-market programs
Serve as an expert in developing authentic activations to engage the brand’s growing Hispanic consumer base
Maintain overarching familiarity with all L’Oreal Paris Cosmetics campaigns to ensure diversity of creators across all activations
Develop strategies to break-through the clutter and compete more effectively in the cosmetics category
Identify and implement test & learn opportunities spanning retail partnerships, social activations, influencer campaigns and paid media
Work effectively with cross-functional teams (including but not limited to Media, PR, Marketing/Digital Marketing and Customer Marketing) on category/franchise footprint
Develop Influencer strategy, vision for the category, and exhibit expertise in social trends and the online beauty landscape to ensure we’re leveraging top creators in a timely and on-trend fashion
Understand L’Oréal Paris’ unique brand positioning and stay true to brand equity through all social content & alignment with Global marketing (DMI)
Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
Trendspot on priority platforms to agilely adapt content and influencer strategy for the Cosmetics category
Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings
What We Are Looking For:
5-7 years' experience in brand marketing – ideally in the Cosmetics space
Spanish language fluency highly preferred
Experience in Hispanic Marketing
Expert in social media and digital landscape
Experience in photography and editing a plus
Ability to work cross-functionally and develop big picture strategy to grow the L’Oréal Paris brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, Customer Marketing, E-commerce and Agency Partners
Ability to effectively work in a matrixed environment – Brand Engagement, CDMO, Global Marketing (DMI)
Creative skills to develop new content & out-of-the-box thinking a must
Ability to write and edit in the L’Oréal Paris voice
Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
Ability to manage multiple vendors and work with business partners on new innovations as well as best practices
Strong analytics skills
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package
(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range : $98,000-$140,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement?
At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn ’ t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by
Manager, Marketing - Consumer Connections (L'Oreal Paris Cosmetics)
New York, NY, New York
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=199686)
Back
Permanent
New York
New York, NY
Digital
Full - Time
26-Feb-2025
Marketing Manager – Consumer Connections
L’Oreal Paris Cosmetics
Division:
Consumer Products
Location:
Hudson Yards, NYC
Reports To:
Director, Social & Influencer
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty
in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.
Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
Marketing at L’Oréal is about triggering real emotion!
We create personalized brand experiences online and offline that make our consumers the heroes of our brand story.
Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do:
The Marketing Manager, Consumer Connections plays a vital role in translating the L’Oreal Paris Cosmetics marketing strategy to the consumer.
This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Marketing Manager’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing.
In alignment with franchise leads on the US and DMI Marketing teams the Marketing Manager will support campaign development, develop innovative activation programs and share insights into how the consumer mindset is evolving in real-time.
Job Responsibilities:
Partner with Brand Marketing, DMI and Brand Engagement to build and execute engaging and exciting consumer-driven activations which move at the speed of culture
Be at the forefront of what is happening in culture and propose new first-to-market programs
Serve as an expert in developing authentic activations to engage the brand’s growing Hispanic consumer base
Maintain overarching familiarity with all L’Oreal Paris Cosmetics campaigns to ensure diversity of creators across all activations
Develop strategies to break-through the clutter and compete more effectively in the cosmetics category
Identify and implement test & learn opportunities spanning retail partnerships, social activations, influencer campaigns and paid media
Work effectively with cross-functional teams (including but not limited to Media, PR, Marketing/Digital Marketing and Customer Marketing) on category/franchise footprint
Develop Influencer strategy, vision for the category, and exhibit expertise in social trends and the online beauty landscape to ensure we’re leveraging top creators in a timely and on-trend fashion
Understand L’Oréal Paris’ unique brand positioning and stay true to brand equity through all social content & alignment with Global marketing (DMI)
Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
Trendspot on priority platforms to agilely adapt content and influencer strategy for the Cosmetics category
Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings
What We Are Looking For:
5-7 years' experience in brand marketing – ideally in the Cosmetics space
Spanish language fluency highly preferred
Experience in Hispanic Marketing
Expert in social media and digital landscape
Experience in photography and editing a plus
Ability to work cross-functionally and develop big picture strategy to grow the L’Oréal Paris brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, Customer Marketing, E-commerce and Agency Partners
Ability to effectively work in a matrixed environment – Brand Engagement, CDMO, Global Marketing (DMI)
Creative skills to develop new content & out-of-the-box thinking a must
Ability to write and edit in the L’Oréal Paris voice
Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
Ability to manage multiple vendors and work with business partners on new innovations as well as best practices
Strong analytics skills
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package
(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range : $98,000-$140,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement?
At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn ’ t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by