University of California, Berkeley is hiring: Director of Marketing and Audience

Director of Marketing and Audience Development (0471U) - 76433About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff.

As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice.

Departmental Overview

Berkeley Art Museum and Pacific Film Archive (BAMPFA) ignites cultural change for a more inclusive and artistic world. BAMPFA has been uniquely dedicated to art and film since 1970, with international programming that is locally connected and globally relevant.

Position Summary

The Director of Marketing and Audience Development will create and oversee efforts that engage audiences, grow visitation, increase the museum's profile locally, nationally, and internationally, and significantly increase revenue from admission, membership, and donor support. The Director is responsible for amplifying the BAMPFA brand, cultivating new audiences, and increasing revenue. A member of BAMPFA's Leadership team, the Director reports to the Executive Director and will collaborate across departments to bring an audience-centric perspective to operational and strategic planning.

Responsibilities

• Management and Supervision: Oversee and supervise functions related to museum external affairs; specifically marketing and communications, public relations, visitor experience, and retail store.
• Audience Growth and Engagement Strategy: Develop and implement strategies to identify, attract, engage, and retain target audiences.
• Monitoring and Evaluation: Track audience growth and engagement metrics to measure success.
• Content Creation and Storytelling: Craft compelling key messages and narratives around BAMPFA's work.
• Community Outreach and Partnership Building: Foster relationships with community groups and businesses to expand awareness of BAMPFA.
• Fundraising Collaboration: Work closely with the Development team to align audience engagement efforts with fundraising campaigns.
• Budget Owner: Create and administer the Marketing and Audience Development budget.
• Internal and External Communications: Oversee strategic institutional communications to members and other major constituencies.

Required Qualifications

• Strong knowledge of current and emerging industry requirements and best practices in marketing.
• Strong skills in strategic planning, managing staff, and interpersonal communication.
• Bachelor's degree in related area and/or equivalent experience/training.

Preferred Qualifications

• Strong knowledge of the museum and university, including its mission, vision, and achievements.

Salary & Benefits

This is a 100% full-time (40 hrs a week) exempt career position, which is paid monthly at an annual rate and is eligible for UC Benefits. The budgeted annual salary range is $146,000.00 - $175,000.00.

How to Apply

• To apply, please submit your resume and cover letter.

Diversity Statement

Please include a brief statement on your contributions to diversity, equity, inclusion, and belonging in your professional experience.

Other Information

• This is not a visa opportunity.
• This position is eligible for up to 20% remote work.

Conviction History Background

This position requires fingerprinting and a background check due to the nature of the job responsibilities.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. #J-18808-Ljbffr