Teradata is hiring: Senior Content Marketing Manager in Bismarck

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers’ customers to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

What You'll Do

1. Lead the Content Marketing team in developing content strategy, corporate/brand messaging, and market-facing content assets for a global marketing team in the B2B technology space.
2. Oversee and execute on the content development for major marketing programs to create customer-centric content experiences that increase engagement, drive leads, and amplify brand.
3. Serve as the subject matter expert on content marketing and editorial best practices, develop customer journeys and content maps, and stay up-to-date with industry and market trends.
4. Develop and activate content strategy within the global marketing team and across the organization.
5. Oversee planning and execution of content development for major programs, including brand awareness, demand/lead generation, campaign programs, thought leadership, and product introductions.
6. Conceptualize, draft, and revise content assets and copy while managing content marketers’ asset/copy production.
7. Create plans and manage execution for program bills of materials (BOMs) with content, creative, and brand teams, advising on content intake request review process and production pipeline.
8. Orchestrate content strategy/experiences for the company website, managing global copyeditor to create best practices, conduct editorial review, and optimize UI/UX from content and narrative perspectives.
9. Produce and update corporate messaging and key narratives around Teradata’s brand identity and core offerings.
10. Maintain Teradata’s brand messaging house and verbal identity, ensuring global adoption and understanding among key stakeholders.
11. Organize strategy for thought leadership across Marketing, including ideation, development, and integration into customer journeys.
12. Draft and revise talking points, speeches, and presentations for the Chief Marketing Officer (CMO) for major company events.
13. Motivate and coach a team of content marketers/editors to support the content strategy, messaging, and content development for Marketing.
14. Leverage data analytics related to content performance results to make data-driven decisions in content strategy and development.

The opportunity is ideal for a driven, creative, and highly productive collaborator with content marketing experience who is ready to lead a team in the growing and fast-evolving field of AI, data, and hybrid cloud technology.

Who You'll Work With

In this role, you will report directly to the VP, Content & Brand Strategy within the Global Marketing team. You’ll work closely with other Content & Brand Strategy functions, including Creative Design, Content Operations, Social Media, and Brand Programs, as well as collaborate with other Marketing functions.

What Makes You a Qualified Candidate

1. 5+ years of experience in content marketing, as well as 10+ years in marketing overall.
2. Holistic understanding of integrated marketing programs, including best practices for developing and activating content across digital channels.
3. Experience in producing content and implementing content strategy across digital channels.
4. Excellent writing skills and the ability to apply editorial style consistently.
5. Ability to manage direct reports, budgets, goals, timelines, etc.

What You'll Bring

1. Big-picture strategic thinking combined with detail-oriented content drafting and finalization.
2. Exceptional written/verbal communication skills and knowledge of content marketing best practices.
3. Ability to prioritize and resource a high volume of projects.
4. Capability to analyze complex information and identify resonating ideas, stories, and themes.
5. Timeliness and collaboration within a fast-paced, deadline-driven global team.
6. Hands-on approach to content creation while empowering team members.

Why We Think You’ll Love Teradata

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is a deep commitment to fostering an equitable environment.

Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to cultivate collaboration and inclusivity across our global organization.

We are proud to be an equal opportunity and affirmative action employer.

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