Tbwa Chiat/Day Inc is hiring: Creative Strategist, Marketing in Dripping Springs

Creative Strategist | Performance Marketing Team

Summary:

Heart & Soil is seeking a dynamic and innovative Creative Strategist to join our performance marketing team to spearhead our paid media creative strategy. You will lead the development of content across various paid advertising platforms to drive performance marketing results.

This role is based out of our headquarters in Dripping Springs, TX (Austin, TX metro)

Who We Are:

Heart & Soil redefines premium nutrition by offering the world's highest form of nutrition through its desiccated organ supplements. Our mission is to inspire and guide people towards radical health and vitality by providing convenient access to the nutrient benefits of organs. Our ingredients are sourced from grass-fed and finished regenerative farms and we do not include any fillers in our supplements.

We are committed to providing real, Animal-based forms of nutrition to our customers. We are a small team passionate about a cause bigger than ourselves, bringing radical health to others and ending unnecessary chronic disease.

Who Are You?

You have a deep understanding of direct response marketing with a passion for looking at data and breaking it down into actionable insights that guide creative production.

You possess:

• Deep Experience in Paid Media Campaigns: Proven track record in developing and executing creative strategies for major ad platforms like Meta, Instagram, Google, and TikTok, CPG brands.
• Market & Consumer Insight Expertise: Skilled in researching markets, analyzing competitors, and uncovering consumer insights to craft high-converting messaging.
• Data-Driven Decision Making: Adept at interpreting performance metrics (CTR, Hook & Hold, CVR, ROI) to direct creative strategy and optimize performance.
• Creative Production Leadership: You love to drive creative production, collaborating with the creative team to transform data-driven insights into high-performing creatives that align with strategy and drive performance goals.
• Expertise in Video & Static Ads: Deep understanding of ad formats and their impact on performance, guiding strategy without hands-on editing or design.
• Innovative Content Strategy Development: You are a strategic thinker with a knack for spotting creative opportunities and crafting content plans that align with business goals and market trends.
• Collaboration & Communication: Strong team player who works cross-functionally with creative, organic social, and research teams, driving projects with clear and effective communication.

Responsibilities

• Develop and execute a performance-driven creative strategy to fuel ad accounts with high-impact creatives for customer acquisition across Meta, X, TikTok, and other platforms.
• Build a scalable creative production flywheel system for a steady flow of high-quality creatives, enabling continuous testing, iteration, and scaling of winning concepts.
• Maintain a database of creative angles and messaging by SKU, tracking performance metrics and insights.
• Identify opportunities, plan for key marketing moments, and optimize creative performance.
• Collaborate closely with the video & design teams to test, iterate, optimize, and scale creative.
• Lead the creation of detailed creative briefs, including copy direction, landing pages requirements, and coordination with creators and video editors.
• Stay ahead of industry trends and platform updates to keep marketing efforts effective.

Qualifications:

• 3+ years in creative strategy, preferably in paid media (organic social media experience considered). Proven success in developing high-performing ad creatives.
• Experience working with content production teams.
• Exceptional creativity, conceptual thinking, and communication skills.
• Highly organized, detail-oriented, and adept at managing multiple projects.
• Strong knowledge of the social media ads landscape and performance marketing tactics (will consider individuals with related experience in organic social media tactics).

What You'll Get:

• Impactful Role: Join a passionate team at a crucial stage to influence the health of millions.
• Growth Opportunities: Advancement based on exceptional performance.
• Competitive Compensation: Attractive salary and comprehensive benefits including health, vision, dental, 401K matching immediately vested, PTO, Lifetime Fitness membership, and more.
• HQ amenities (onsite gym, sauna, cold plunges, full kitchen) and Annual Tribe Trips.

Requirements for the role include being local to the Austin area (or willing to relocate), demonstrated experience in a similar role & passion for the Heart & Soil mission.

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