Tbwa Chiat/Day Inc is hiring: Manager, Influencer Marketing New New York, NY in

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.

Daily & Ongoing Responsibilities

• Manage paid influencer partnerships and campaigns in partnership with the Senior Manager of Brand Marketing, owning all aspects of the process (outreach, contracting, briefing, etc.), focusing on TikTok, Instagram, YouTube, streaming, and new social media platforms and building strategic targets against priority consumer segments.
• Plan & execute organic mailer strategy & tracking through incoming DMs and tracking software; cultivate overall gifting strategy. Expand list to include new creators and new markets.
• Identify new influencers across all social channels for brand to gift and partner with, forge relationships with influencers and agents/industry folk across all influencer segments.
• Manage influencer lists and list creation with support from Senior Manager of Influencer as well as executing daily send-outs, packages, and brand materials.
• Support key cross-functional partners like retail, DTC, and social on influencer requests.
• Partner with DTC and media team on affiliate marketing partnerships initiatives including ShopMy, Rakuten, and LTK.
• Manage influencer marketing budget, supporting in budget and invoice tracking and reconciling the month with finance.
• Develop, propose, and oversee Supergoop!’s weekly + monthly reporting on all influencer campaigns, partnerships, and launches, along with monthly and/or quarterly board recaps.
• Derive qualitative and quantitative insights from reporting to apply to future campaigns and partnerships.
• Draw original and actionable insights from influencer reporting.
• Own all aspects of reporting and relationship with reporting vendor.
• Host & manage influencers, community, and consumers for in-person and digital events, work with IRL / Brand Experience team to support team’s IRL activations, oversee guests lists and manage influencer led coverage.
• Work with IRL team to support development of influencer, community, and consumer led events as needed, leading key events as assigned from packing boxes, event staffing, event set up and break down.
• With the ever-changing landscape, conduct competitive analysis while staying updated with current trends.
• Mentor interns, manage day-to-day workload and intern program.

Skills & Requirements:

Ideal candidates have strong interpersonal and relationship-building skills and bring with them pre-existing relationships in beauty. They are also strong communicators, detail-oriented, have an enthusiastic, can-do attitude, and are open to all tasks big & small that come with working on a small, scrappy team for a fast-growing company.

Candidates should be fluent in reporting and digital analytics and have a deep understanding of beauty and lifestyle communities on TikTok, Instagram, YouTube, and new media/emerging social platforms, and be ready to manage many relationships and projects at once. Experience with affiliate influencer marketing is a plus! Beauty experience is required.

Additionally, strong presentation and deck-building skills are crucial to this role as well.

• Media/PR/marketing or humanities majors are encouraged, but not required.
• Experience with Tribe/Creator IQ is a plus.
• 5-6 years of job experience required.
• Hybrid office in NYC (with required attendance in-office throughout the work week).
• Must be based in NYC or metro area.

Salary range: $80,000 - $90,000/year commensurate with experience.

Supergoop! shines bright for you and offers US based full-time employees:

• Generous Paid Time Off Policy.
• 401k with Company Match.
• Product Discounts.
• Employee Referral Program.
• Company and Team Off-Sites.

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information, or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.

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