Marketing Manager Job at Kerridge Commercial Systems Limited in Cary

At KCS we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.

A market leader in the development and provision of trading and financial solutions for specialist Distribution, Wholesale, Merchant, Retail industry sectors and organisations with 'point-of-sale' showrooms and warehouses currently has a position available for a Marketing Manager to lead the marketing for the business.

The Marketing Manager will work closely with the direct sales and channel teams to raise the company’s profile, maximise income through lead generation and contribute creatively to the continued growth and development of the organisation and its brands.

• The role will involve being responsible for all marketing activity and will report to the Regional Managing Director.

Key Responsibilities:

• Developing the marketing strategy for KCS SA in line with Group objectives.
• Manage and improve lead generation campaigns, measuring results.
• Assist in growing Channel Partner reach in Southern Africa, in conjunction with Channel Managers.
• Execute relevant digital marketing strategies, appropriate for each business unit – SEO, SEM, display ads, Google Ads, social media ads and other. KPI's and success criteria will be implemented and measured appropriately, monthly.
• Planning, developing, managing and executing all marketing campaigns, events, tradeshows, conferences and product launches with sales and telemarketing, timeously and effectively from initial idea through to execution and review, in conjunction with Sales Director and Channel Managers.
• Creation and publication of all marketing material in line with marketing plans.
• Preparation and management of printed and online marketing material, including press/media releases, case studies, blogs, news updates and other.
• Prepare monthly and quarterly newsletters, and regional townhall content.
• Prepare monthly product communications and campaigns.
• Effectively manage and oversee websites, social media accounts and daily postings.
• Oversee elements for corporate identity used by sales.
• Overall responsibility for brand management and corporate identity to ensure the company guidelines are adhered to.
• Monitor and report monthly on effectiveness of all marketing activity, in line with KPI's.
• Monitor markets, competitor activities and business climate, monthly.
• Work with sales to develop and maintain the Customer Relationship Management System (CRM).
• Engage with sales to meet their on-going needs and become the point of excellence for marketing for customer prospects and KCS SA staff engagement, across various business units.
• Working closely with and manage design and marketing agencies.
• Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing communications and objectives, including assisting departments with any activities/internal communications required.
• Analysing potential strategic partner relationships for joint company marketing.
• Ensure the KCS SA presence keeps up with changing market trends.
• Perform business reviews and provide improvements.
• Prepare, monitor and manage marketing budget.
• Develop channel marketing programs for sales growth and revenue enhancement.
• Maintain templates for sales proposals, whitepapers, reports and other.
• Oversee and update Partner Relationship Management (PRM).
• Support training and development with key initiatives.
• Other duties deemed appropriate through discussion with management.

Skills, Knowledge and Experience:

• Outstanding verbal and written communication skills.
• Excellent interpersonal and organisational skills.
• Experience of Marketing Automation software such as HubSpot, Marketo or others.
• Good knowledge of marketing tactics and tools (social, print, media).
• Experience of SEO/SEM, PPC and other Digital Marketing.
• Knowledge of K8 or similar ERP/CRM system will be an advantage.
• Knowledge of DTP will be an advantage but not essential.
• Creative, practical and able to work effectively under pressure and to tight deadlines with sales teams.
• High level of computer literacy including spreadsheets (excellent Excel skills required), databases and Internet.
• Ability to work in a team and experience of managing a team.
• Experience of channel marketing.
• Must be reliable, presentable and professional in a customer-facing environment.
• Experience of copywriting and editing.
• Experience or knowledge of compiling and maintaining Marketing budgets.
• Degree/Diploma in Marketing Management.
• Minimum 5 years’ experience in the marketing industry.
• Exposure to African markets and Channel Partner networks.
• Sound knowledge of IT/ICT software marketing and best practice.
• A valid driver’s license and own vehicle essential as this role requires travel.

Company Info:

Kerridge Commercial Systems (KCS) is the market leader in developing and delivering fully integrated business management solutions for distributors, suppliers, resellers, wholesalers and merchants. Our mission is simple: to design, implement and support high performance systems that enable our customers to source effectively, stock efficiently, sell profitably and service competitively.

KCS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires us to adjust the recruiting process please do advise us when contacted.

If this role is of interest to you please apply online.

Health and Safety:

The Health and Safety at Work Act 1974 puts a legal obligation on KCS as an employer to ensure, so far as is reasonably practicable, the health, safety and welfare of its employees at work.

Employees also have a duty to take reasonable care for their own health and safety and of others who could be affected by their actions. Understanding the safety policies and co-operating with the arrangements that are in place is therefore an essential part of your employment.