Envana Software Solutions
At Envana, our journey is rooted in a commitment to a sustainable future. We are more than a software company; we are a dedicated team working tirelessly to transform how emissions are managed in the oil and gas industry.
Marketing Coordinator
Summary:
The Marketing Coordinator is responsible for assisting in developing and implementing the company’s brand strategy.
Essential Duties and Responsibilities:
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
- Prepare marketing activity reports and metrics for program success
- Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
- Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets
- Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members
- Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
- Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
Required Skills:
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience using data analytics software for research
- Excellent communication and presentation skills
- Working knowledge of HTML and design and email software
- Experience in budgeting and forecasting
Education and/or Experience:
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- 3+ years’ experience in a marketing coordination role for a SaaS product, with an emphasis is both digital, content, and social media marketing
- Experience with content management systems (CMS) and customer relationship management (CRM) tools
Physical Demands and Work Environment:
- Work is performed in an office setting.
- Regular use of a computer, including typing and screen-based tasks.
- Ability to communicate clearly over the phone and via email.
- Must be able to sit for prolonged periods.
- Some overnight travel may be required