BankIn Minnesota
Citizens Alliance Bank
Location:
Clara City, MN
Job Title:
Marketing Supervisor
Overview:
The Marketing Supervisor will direct and manage the day-to-day marketing and public relations efforts and related functions of Citizens Alliance Bank. This position is responsible for assisting the SVP/Sr IT Manager in developing and implementing a strategic marketing plan and program development surrounding advertising. The Marketing Supervisor will direct and manage public relations, merchandising, sales tools, sponsorship relationships, and product development and pricing.
Responsibilities:
- Oversee and maintain the Bank's marketing and public relations calendar and related recordkeeping systems; ensure that the Bank remains strategically focused on customers and service quality, including new product and service development.
- Lead efforts in development, implementation, and administration over the Bank's marketing, public relations, and charitable giving budgets under the direction of the President and Market Managers.
- Plan and coordinate the Employee Appreciation Party, Customer Appreciation Days, Prairie Fest Days, and other bank wide community and sponsorship efforts.
- Work directly with the SVP/Sr IT Manager to develop and implement effective sales initiatives, promotional campaigns, and new product research and development.
- Work directly with the SVP/Sr IT Manager and Operations Personnel to administer the Bank's weekly CD pricing survey and rate change decisions.
- Oversee and maintain the Bank's Intranet and Website development and administration, including periodic updates and content changes.
- Lead efforts in the development, implementation, and administration over the Bank's customer service standards.
- Review, monitor, and ensure compliance with internal service standards by Bank personnel.
- Oversee and maintain the Bank's Social Media program development and administration.
- Interact with Senior Management, Managers, Supervisors, and Employees regarding sales and marketing related matters.
- Oversee the development and maintain the content of the Bank's Product and Service Manuals.
- Stay current on all marketing industry trends, relevant customer trends, related laws and regulations, and changes pertaining to product features and functionality.
- Identify and implement necessary sales and marketing, product training and education, and employee recognition and awards models.
- Assist the President and Chief Finance Officer in the development of Bank's annual budget process.
- Provide detailed sales and marketing reports as requested.
- Assist in the analysis of bank performance to pinpoint opportunities for increased efficiency and improved profitability.
- Assist in the development and implementation of the Bank's strategic plans and policies related to sales and marketing.
- Answer customer and employee questions pertaining to marketing events or functions.
- Assist other Bank personnel with overflow work and special projects as assigned.
- Assign the workload of the Marketing Supervisor’s direct reports, ensuring they are properly trained.
- Assist the human resources department in staffing the Marketing department.
- Ensure proper coverage and staffing for all direct reports.
- This position requires a valid Driver’s License.
- Regular attendance and punctuality when reporting to work.
- Travel for trade and industry schools and seminars as needed.
- Adhere to and comply with all applicable, federal, and state laws, regulations, and guidance.
- Perform other duties as assigned and requested.
Core Values:
- Humility- We are “blue-collar bankers”.
- Respectful, Genuine Care for Others.
- Finds A Way.
- Effort.
- Owning-It.
Education and Experience:
- Required- High School diploma or GED.
- Required- Bachelor’s degree or equivalent experience in marketing and/or public relations.
- Required- A minimum of One (1) to Two (2) years of progressive banking experience.
- Preferred- Proficiency in Microsoft Office Suite.
Deadline:
03/28/2025
How to Apply:
Apply here #J-18808-Ljbffr