Rogue Fitness
Rogue Fitness is hiring: SEO Specialist in Columbus
Rogue Fitness, Columbus, OH, United States, 43224
Job Description:
Overview
We are seeking a highly skilled and data-driven SEO Specialist to drive our organic search strategy. This role requires expertise in technical SEO, content optimization, data analysis, and cross-functional collaboration to improve search visibility and performance. The ideal candidate is proactive, analytical, and experienced in managing SEO initiatives globally.
Responsibilities
- Develop and implement SEO strategies to increase organic traffic and conversions.
- Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
- Optimize on-page elements, metadata, and internal linking for maximum search engine performance.
- Audit and improve site architecture, crawlability, and indexability to enhance rankings.
- Propose improvements for structured data and mobile-first best practices.
- Identify SEO issues such as site errors, duplicate content, and broken links.
- Create high-quality, SEO-optimized content.
- Optimize landing pages, product pages, and blog posts to align with search intent and conversion goals.
- Track and analyze SEO performance metrics (rankings, traffic, CTR, conversions) using Google Analytics, Google Search Console, SEMrush, and similar tools.
- Conduct A/B testing to refine strategies based on data insights.
- Stay updated on Google algorithm changes, industry trends, and competitor practices to adjust strategies proactively.
Qualifications
- 5+ years of hands-on SEO experience, preferably in a strategic or technical role.
- Proven track record of increasing organic traffic and rankings.
- Strong knowledge of Google ranking factors, Core Web Vitals, and algorithm updates.
- Proficient in SEO tools like Google Analytics, GSC, SEMrush.
- Experience with enterprise SEO, international SEO, and local SEO.
- Strong analytical skills with experience in data visualization and reporting.
- Excellent communication skills and ability to present SEO insights to stakeholders.
- Self-motivated, detail-oriented, and results-driven.