Product Marketer Job at Tbwa Chiat/Day Inc in New York
Tbwa Chiat/Day Inc, New York, NY, United States, 10261
At Sixfold, we're revolutionizing the insurance industry with groundbreaking AI that handles complex analysis while empowering underwriters to focus on strategic decision-making. Our AI engine doesn't just process data – it's the first of its kind to crack the code on insurance's most challenging problems, from instant risk assessment to loss pattern recognition. We've solved the notorious "front-door problem" that's plagued carriers for decades, giving them the power to instantly evaluate, prioritize submissions, and capture the best opportunities.
Why We’re Excited About This Space:
Insurance isn't just another industry – it's the backbone that protects everything from your local coffee shop to billion-dollar shipping fleets, and we're revolutionizing it with AI. Our team brings together battle-tested founders and operators who've scaled both insurtech innovations and enterprise solutions, and we're united by one mission: transforming how risk is evaluated.
What You’ll Do:
As a Product Marketer at Sixfold, you will work on:
Messaging & Positioning: Develop on-brand product messaging that highlights Sixfold’s impact and differentiates us in the underwriting space.
Product Launches: Partner with product managers from ideation to launch, building and executing go-to-market (GTM) strategies for new features.
Project Management: Coordinate cross-functional teams—including product, sales, and customer success—to move projects forward.
Sales Enablement: Create compelling content and resources to help the sales team effectively communicate Sixfold’s value to prospects.
Thought Leadership: Develop whitepapers, blog posts, and other assets that establish Sixfold as an industry leader in AI-driven underwriting.
Must-Haves:
- 3+ years of experience in product marketing for a B2B company
- Strong writing and storytelling skills, with experience creating a diverse set of content such as marketing emails, presentations, and reports
- Worked in startups and enjoys a fast-moving environment
Great to Haves:
- Experience with technical products or AI tools
- Familiarity with HubSpot or similar CRM systems
- Strong design sense with proficiency in tools like Canva and Figma
- Background in insurance, Insurtech, or Fintech
Additional Information:
- Expected full-time salary range between $130,000 to $150,000 + equity + benefits.
- Advertised and actual salary ranges may differ by geographic area, work experience, education, and/or skill level.
Our Commitment:
We foster an environment that welcomes professionals with a diversity of backgrounds and ideas. We value passionate professionals who bring creativity, determination, and a commitment to our mission. At Sixfold, every team member plays a crucial role, with opportunities to make meaningful and visible contributions to our success.
We believe in empowering our employees through continuous growth, learning, and a proactive problem-solving approach. Our comprehensive compensation package includes competitive salaries, equity opportunities, and robust benefits, all within a supportive and inclusive workplace culture. If you're driven to make a significant impact alongside exceptional colleagues, we want to hear from you.