Social Media & Content Marketing Specialist Job at Lola Saratoga in Albany

Content Summary: Social Media & Content Marketing Specialist at Albany, for Lola Saratoga

About the Role:

We’re seeking a creative and trend-savvy Social Media & Content Strategy Manager to lead our social media, and email marketing efforts. This role is ideal for someone passionate about fashion and high-end luxury, with a strong understanding of current social media trends.

This is an in person position, and candidates must be willing to travel between Albany and Saratoga.

Responsibilities:

• Produce and edit engaging, on-brand content tailored for social media.
• Manage content for TikTok, Instagram and Youtube
• Develop and execute email marketing campaigns to engage and grow our audience.
• Design marketing assets using Canva and other creative tools.
• Oversee event marketing strategies to boost brand visibility.
• Plan, execute, and optimize paid social media advertising campaigns to drive  engagement and conversions.
• Track performance metrics and adjust strategies to improve results.
• Execute and present quarterly marketing strategy meetings
• Collaborate with in store and buying teams to maximize new product launches

Requirements:

• Proven experience in digital marketing, social media management, and content creation.
• Strong knowledge of TikTok & Instagram (trends, algorithms, content strategy).
• MUST be comfortable in front of a camera 
• Experience in running and optimizing social media ads (Meta, etc.)
• Proficiency in Canva and other content creation platforms.
• Passion for luxury fashion and branding.
• Strong storytelling, editing and creative skills.
• Ability to multitask and thrive in a fast-paced environment.

• Willingness to travel between Albany and Saratoga.